National Education Day 2015: The Quality in Education Should Be Relevant and Useful for the Nation

The National Education Day gives some personal meaning to most people in Indonesia, including...

Great Leadership is the Key to Success for Company Transformation

BINUS BUSINESS SCHOOL held a ‘CEO Speaks on Leadership’ on April 22 at the...


Martha ‘Atha’ Simanjuntak: Women Should Be Tech-Savvy!

Judy Wajcman, a sociologist and techno-feminist, in her book titled Feminism Confronts Technology said...

CMO Chat with Kalbe Nutritionals: Changing Market Needs into Market Favored

BINUS BUSINESS SCHOOL held a ‘CMO Chat’ on April 9 with the theme ‘Customer...

“Love and Humanity” in CEO Speaks with the Leader of Starbucks Indonesia

BINUS BUSINESS SCHOOL held another CEO Speaks on Leadership on March 31 presented by...



Marketing Metrics

By Dr. Asnan Furinto      I know that half of my money spent for advertising was wasted. But I do not know which... » Read More

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Research1 Research Activities

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