Business Management

The MM Business Management – Blended Learning is a Master of Management (MM) program designed for recent graduates (Strata-1 or equivalent) and professionals that are highly mobile with a heavy workload, in which they are constrained by the location of their working area(s) and working hours. This program is designed for those who need to complement their previous undergraduate degree with mastery in business management skills and competencies, with some limitations in terms of location to enrich their education background and inflexible working hours. The program also provides knowledge and skills in innovation and entrepreneurship that equip the students to launch their own businesses or become entrepreneurs in established firms.

The MM Business Management – Blended Learning program is a 42-credit program consisting of knowledge in functional areas, innovation, entrepreneurship, business research, human capital management, business ethics, and a capstone course in strategic management. The participants are also exposed to courses related to digital business management. Upon completion of the study, students are expected to have knowledge and skills in general business management according to the most current conceptual and analytical development in managerial practices. They will also have insights into developing and implementing sustainable customer value. Moreover, they will have soft skills in aligning and balancing the various and often conflicting needs and demands of the many groups of stakeholders in play: shareholders, workers, the community, the media, the government, and the public at large.

The MM Business Management – Blended Learning program is a 42-credit program consisting of knowledge in functional areas, innovation, entrepreneurship, business research, human capital management, business ethics, and a capstone course in strategic management. The participants are also exposed to courses related to digital business management. Upon completion of the study, students are expected to have knowledge and skills in business management according to the most current conceptual and analytical developments in managerial practices. They will also have insights into developing and implementing sustainable customer value. Moreover, they will have soft skills in aligning and balancing the various and often conflicting needs and demands of the many groups of stakeholders in play: shareholders, workers, the community, the media, the government, and the public at large.

This program provides a learning environment that offers the participants opportunities with develop meaningful also beneficial professional relationships between themselves and the faculty members, and encourages intellectual challenges and exploration.

The MM Business Management – Blended Learning program consists of the following courses:

Semester Code Course Name SCU Total
1 ENTR8010048 Design Thinking and Entrepreneurship 3 15
ACCT8014048 Accounting and Financial Management 3
MGMT8057048 Leadership and Human Capital Management 2
MKTG8018048 Marketing and Digitalization Strategy 2
RSCH8104048 Research Methodology 3
BUSS8024048 Business Analytics 2
2 RSCH8091048 Research Analysis and Publication 2 13
MGMT8064048 Leading with People Analytics 3
MKTG8019048 Analytics and Digital Marketing 3
MGMT8068048 Management Consulting Projects 3
FINC8017048 Digital Finance and Financial Technology 3
3 BUSS8025048 Business Ethics 2 14
MGMT8058048 Strategic Management in Business 3
MGMT8066048 Digital Supply Chain Management 2
MGMT8088048 Thesis 6
TOTAL CREDITS     42 SCU