BINUS @JWC Senayan

Length of Study 4 years

Academic Title S.E. & B.Bus., S.E. & B.Com., S.E. & B.B.A., S.E. & B.Sc., S.E. & B.A.

Scholarship Learn more about BINUS Scholarship

ABOUT THE PROGRAM

Business Management and Marketing program is an international undergraduate program of Binus Business School. In the Business Management and Marketing program, not only that students learn all aspects of managing a business, but they also learn all marketing aspects in a more specific and detailed manner. As one of the fastest-growing digital economies in the world, Indonesia has been the haven and will continue to be the next hotspot for digital business start-ups. As reflected in our courses, the Business Management and Marketing program emphasizes the digital aspects of business and marketing to respond to the thriving and dynamic startup scene in Indonesia. We prepare our students to have an entrepreneurial mindset and agility in welcoming global competition. We encourage our students to choose their career pathways, either to become entrepreneurs or corporate executives.

As the world’s largest business education alliance, AACSB International (AACSB) connects educators, students, and business to achieve a common goal: to create the next generation of great leaders. Founded in 1916, AACSB is the longest-serving global accrediting body for business schools, and the largest business education network connecting students, educators, and businesses worldwide. AACSB International (AACSB) announces that BINUS Business School at Bina Nusantara University has earned accreditation.

BINUS' SUSTAINABLE DEVELOPMENT GOALS

Fostering and Empowering through global community development and sustainable innovation.

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OUR LECTURERS

Tengku Mohd. Khairal Abdullah MBA., Ph.D
Lecturer of Business Management and Marketing
Tengku Mohd. Khairal Abdullah MBA., Ph.D
Desyra Sukma Dewanthi
Lecturer of Business Management and Marketing
Desyra Sukma Dewanthi
Annetta Gunawan
Deputy Head of Business Management and Marketing
Annetta Gunawan
Adilla Anggraeni
Head of Business Management and Marketing
Adilla Anggraeni
Bryna Meivitawanli
Head of Management Laboratory
Bryna Meivitawanli

OUR FACILITIES

Exhibition Lounge

Theater Class

Admission

Auditorium

Musholla

Parking Space

Computer Laboratory

Library

STRATEGIC PARTNERSHIP

Industry

International

PROSPECTIVE CAREER

Manajer Pemasaran

NEWS

The International Lecture Week 2024
19 December 2024
Gamification in Education: New Experience for High School Students in Jogjakarta
19 December 2024
Global Startup Hackathon 2024
18 June 2024

EVENT

DIGITAL LIBRARY

TESTIMONIAL

Testimonial of Santa Lukita, Binusian 2022
Santa Lukita is a graduate of Business Management and Marketing. She graduated from the 4+0 program in collaboration with University of Newcastle Australia. Here is her testimonial about studying in Binus:

FAQ

Apa Itu Akuntansi?

Akuntansi adalah bidang studi yang melibatkan pencatatan, analisis, dan pelaporan sistematis transaksi dan informasi keuangan. Fokusnya adalah pengukuran, interpretasi, dan komunikasi data keuangan untuk membantu pengambilan keputusan, manajemen keuangan, dan penyusunan laporan keuangan.

Apa Peluang Karier Yang Tersedia Bagi Lulusan Akuntansi?

Keterampilan Apa Yang Akan Dikembangkan Dalam Program Akuntansi?

Future Students

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BUSINESS MANAGEMENT & MARKETING PROGRAM

Gamification Marketing

Tengku Mohd. Khairal Abdullah MBA., Ph.D

Desyra Sukma Dewanthi

Annetta Gunawan

Adilla Anggraeni

Bryna Meivitawanli

The International Lecture Week 2024

Gamification in Education: New Experience for High School Students in Jogjakarta

Global Startup Hackathon 2024

Gamification in Education

THE POP-UP ADS, MODE OF AWARENESS OR AVOIDANCE

Gamification Marketing

The Bag, the Shoes and the Young Lady: A Tale of Luxury

Why Design Thinking? Design Thinking and Its Contribution to The New Product Development Process

Brand Community and Co-creation: Two Sides of the Same Coin?

Shall We Get Rid of Consumer Envy? When Consumer Envy Can Be Objectified and Destroyed

From Data to Insights: When Data Speak Louder Than Your Customers

What We Can Learn From Go-Points Loyalty Program

The Increasing Role of AI-ML in Marketing

Will Luxury Brand-Retailer Co-Branding Strategy Work in Indonesia?

Gamification in Marketing

Digital Marketing Analytics: Let the data speak for itself

Perceived brisk risks in online shopping

Stealth Marketing: Hiding in Plain Sight

Testimonial of Santa Lukita, Binusian 2022