Kerjasama BINUS BUSINESS SCHOOL dengan Lembaga Advokasi Hak Anak (LAHA), Membangun Indonesia Menjadi Lebih Baik
Komitmen BINUS University dalam membina dan memberdayakan masyarakat diterapkan oleh BINUSIAN dalam berbagai cara. Melalui pembelajaran di kelas misalnya. Baru-baru ini, mahasiswa MM in Creative Marketing BINUS BUSINESS SCHOOL melakukan project-based learning sebagai bagian dari Marketing Lab mereka. Pada mata kuliah Creative Marketing Communications, didatangkan klien sungguhan yang membawa real case untuk digarap oleh mahasiswa. Hands-on experience ini tentu menjadi tantangan tersendiri.
10 August 2020
A Letter from Andrew Collien: An Inspiring Story from the Other Side of the Earth
What is your dream that you’re afraid to chase? I bet everybody has one or more dreams that we are afraid to chase. We think it’s impossible, crazy, doesn’t make sense or stupid. But actually, our dream is just not acceptable by our society and I call this society trap. I have a dream to cycle around the world and yes, it’s not acceptable by my society (family, friends, colleagues, etc) but being in late 20ish years old, it gives me a good reason to do my
05 June 2020
Market Update, on 02 March 2020, invited Rachmad Hidayat from water.org to share about stakeholder partnership as business’ practice in this century.
Water.org has empowered more than 27 million people from the middle low class income with access to safe water or sanitation. Access to safe water directly helps the most vulnerable families around the world prepare and protect themselves from illness and pandemic. They will experience improved health because access to safe water means they ca
Talk Show & Info Session Master of Creative Marketing: “The Power of Innovation In Creative Industries”
BINUS BUSINESS SCHOOL will hold the:
Talk Show & Info Session Master of Creative Marketing:
“The Power of Innovation In Creative Industries”
Day/date: Wednesday/25 October 2017
Time : 18.00 – 21.00 WIB
Venue : Room 408, Binus JWC Campus, Senayan, Jakarta
20 October 2017
Info Session MM in Business Management and MM in Creative Marketing
BINUS BUSINESS SCHOOL will hold the
Info Session for MM in Business Management and MM in Creative Marketing
Day/date: Thursday/September 14th, 2017
Time : 19:00 - 21:00 WIB
Location : Room 301, BINUS JWC Campus, Senayan
11 September 2017
Info Session by Webinar: Leverage Your Marketing Skills during Indonesia’s Economic Downturn
BINUS BUSINESS SCHOOL will hold the
Info Session by Webinar: Leverage Your Marketing Skills during Indonesia's Economic Downturn
Day/date: Wednesday/August 23rd, 2017
Time : 07:00 - 08:00 PM
0822 11730 200 (WhatsApp)
"Marketing has a deeper strategy than I thought, from starting to study consumers to create suitable products, finance to find out the cost of production that will affect sales and be able to see the root of a problem."
Melianiarni Fitri is the Head of Communication at the Institut Francais Indonesia, an Indonesian and French cultural institution. She felt that she needed to keep up with marketing science, because many subjects in the class were interconnected with her current responsibility. She previously had background in marketing communication and culture. Melianiarni joined the class of September 2019.
"Marketing isn't only taking care of campaigns, advertisements, marketing is like the whole company running by itself because we have not only to understand consumers, we also need to care about the finances, the forecast, and when talking about sales, marketing means that everybody must be involved. "
Alim Chandra decided to take master degree because he wanted to study marketing to support the work he was working on. With a background in design and marketing he felt Creative Marketing was a suitable course for him. He felt many subjects in class was relevant with his work and expected that the experience and knowledge that he got would help him growing his work. Alim joined the class of November 2018.
"I think everyone can be a marketer, but not everyone can be a good marketer because they must have qualified skills, extensive knowledge, and a lot of experience. "
Dikta Pradika felt that the Bachelor degree was not enough for the quality of his work. So he took a Master degree to complement his experience and knowledge. He chose creative marketing because in digital era and globalization, creative marketing is increasingly needed by everyone and business. And what is mostly needed to survive in creative marketing is the analytical thinking. Dikta joined the class of November 2017 and justt graduated on December 2019.
"The change that I experienced was on the process of thinking and strategic thinking than crafting something. When I was a fulltime designer, I made more designs, the production of mock-up. Now my focus has shifted to strategic thinking and do a lot of researches that can be applied in my Industry"
Gema Wahyudi is a UI / UX Designer at Aleph Labs in Jakarta, who previously worked at one of the biggest retail companies in Jakarta as a marketing manager. He mentioned that branding and new product development became a very important thing in his work. The shift from merely designing to Strategic Thinking Process makes Gema discover new things that helped him to targeting the right message to the right target. According to him, being sensitive has become one of the most important weapons for marketers in a pandemic situation like today. Marketers who are sensitive to the situation and have empathy will find more innovative opportunities which lead to the development of product or campaign that can be easily understood by the consumers.
"I understand the right process to set up a business and how to develop it. And it teaches me how to think more carefully, trains and opens my point of view so that I can see everything from helicopter view. "
Nydia Orlatta is 2019 Alumnus and the Founder & Creative Director of PT. IOOR Studio Indonesia that recently awarded Platinum Winner on Muse Design Awards for Panbakers Restaurant Interior Design. Her favorite course were Marketing Fundamental, Consumer Behavior & Branding, because it taught her the fundamental of business and how to be more effective in developing business. She said not to forget Brand Development because every company needs a strategy for the developing their branding in the company. According to her, the most needed marketer is Creative and Innovative Marketer that understand inside out of the industry and be more thoroughly conducting Market Research.
Dwi Gentari Agustin
"Before, while having concern about brand image, brand strategy, developing a brand, and brand value, I thought strategy and branding it's not the same with marketing. But after I took MM Creative Marketing class, I knew that marketing and branding support each other."
Dwi Gentari Agustin is 2015 Alumnus and an entrepreneur. Her favourite course is Branding because it is important product branding and brand image are important when you sell something. From that course, she just knew that a self-image is important to reflect what we are presenting. If our brand image is about instant and junk food , it is not relevant when we sell a healthy, organic vegan food. And she also mentioned about the importance of entrepreneurship because it iwas not only theory but practical also. According to her, Marketer that is needed in this industry 4.0 era is not only knowledgeable but also have to build other skills that we can search and learn to do it. She also pinpointed to consistently study the skills that will support us in the digital world such as photography , because in this digital era, marketing automatically use online marketing and having this skill will save a lot of cost.