Artha Sejati Ananda is a full-time faculty member and Subject Content Coordinator at Creative Marketing, Master Program, BINUS Business School. She holds Doctoral degrees from Universidad Politécnica de Madrid in Industrial Management and Politecnico di Milano in Management Engineering. She has extensive experiences for around ten years in oil service industry as a business development and technical sales professional for information technology services and also as a procurement analyst. In the last eight years, she is involved in teaching and research in strategic marketing field, such as branding, e-commerce retailing, multichannel marketing, fashion marketing and consumer behavior, and social media marketing, as well as in selling and sales management. Dr. Ananda has published her research in several high impact international journals and presented her works at several international scientific conferences. She has been a reviewer in some leading peer-reviewed journals such as Asia Pacific Journal of Marketing and Logistics, Journal of Consumer Behaviour, Journal of Services Marketing, Online Information Review, and SAGE Open. She received an outstanding reviewer award from Emerald Publishing in 2020 for the journal of Asia Pacific Journal of Marketing and Logistics.
- Ph.D in Industrial Management (Universidad Politécnica de Madrid, Spain)
- Ph.D. in Management Engineering (Politecnico di Milano, Italy)
- M.Sc. in Electrical Engineering (University of Twente, The Netherlands)
- B.Sc. in Electrical Engineering (University of Indonesia, Indonesia)
You can find more about Dr. Ananda’s works and experience in her social networks :