Primidya Kartika Miranda Soesilo, S.E., M.Sc., Ph.D

Customer Relationship Management, Digital Marketing, Marketing Research & Analytics, Service Excellence

Primidya K. Miranda Soesilo has over 20 years of experience in consumer research and marketing field. She has facilitated corporate training programs for multinational companies and state-owned institutions in areas as such Digital Marketing Campaign, Marketing Research & Analytics, Business Negotiations & Communications, Service Excellence, Customer Relationship Management, and Brand Storytelling. As an academic, her research broadly in the domain of Branding and co-Branding, Retailing, Marketing Communications, CRM, Sensory Marketing, and Tourism Marketing.

Education :

•  Doctor of Marketing, Temple University, USA
• Master of Marketing, Georgia State University, USA
• Bachelor of Management, FEB, Universitas Gadjah Mada

Professional Services :

• 4 years of experience as a Facilitator for Banking, Financial Services, Sales and Distribution industries
• 2 years of experience as a New Product Market Research Consultant for Banking & Financial Institutions
• Curriculum and Syllabus Developer for Sales and Distribution industries
• Experienced in Marketing Blueprint Research and Feasibility Study
• Experienced in Destination Image Research for the Ministry of Tourism of the Republic of Indonesia

Area of Expertise :

√ Customer Relationship Management (CRM)
√ Marketing Research and Analytics
√ Digital Marketing Campaign
√ Service Excellence