Dr. Ir. M. Gunawan Alif

M. Gunawan Alif holds a doctoral degree in marketing management from the University of Indonesia. His areas of expertise are Marketing, Marketing Communication, Consumer Behavior and Media. With a background in Marketing and Branding he became an active participant and speaker in several advertising and marketing seminars. He has served as Head of Team III in Matari Advertising, the top five ad agencies in Indonesia and was a former President of PT Duta Cakrawala Komunika from 1997 to 2008. He is also a founder and former editor-in-chief of CAKRAM in 1990 to 2008, the first and the most sought after marketing communications magazine in Indonesia. Actively involved in the industry, he has worked on a host of different types of marketing communications projects and media consulting activities with other top media. His professional activities also include corporate trainer for some prestigious companies in Indonesia and lecturing of brand management and integrated marketing communications at the Graduate School of Management University of Indonesia, MMUI, and Binus Business School.

He is also a resource person for media, advertising, public relations, in marketing matters for some print media, radio and television stations, and also as a speaker about those topics in seminars and workshops. He is a country representative for Clio Awards, a global creative festival. He is an active participant in several seminars in advertising, media and marketing in this region, including as a session chair at annual FEUI Graduate School of Marketing Conference (2007), speaker at Asia-Pacific iMedia Agency Summit in Bali (2008), and invited research presenter at International Corporate Responsibility Conference (organized by Carnegie Mellon University) in Doha, Qatar (2008). As an academics, his research interest is focused on marketing, IMC, Branding, Consumer Behavior, Value & Relationship Marketing, Creativity & Innovation, Strategic CSR, Content & Contact, Media Perspective and Media Management.

  • Doctor degree in marketing management, Universitas Indonesia, Depok, Indonesia (2006)
  • Ir (Civil Engineering) in Universitas Indonesia, Depok, Indonesia
Area of Experties :
  • Marketing
  • Marketing communications
  • Branding
  • CSR
  • Media