Perjalanan Audi Lukita, Sukses Akademis dan Karier Marketing

Tren pemasaran silih berganti dalam waktu cepat, sehingga menuntut brand untuk bersaing melahirkan konten-konten relevan. Situasi tersebut dipahami betul oleh Audi Lukita, salah satu lulusan Summa Cumlaude di Wisuda 73 BINUS University.

Audi menyadari bahwa marketing yang tepat dapat membantu brand meningkatkan daya saing. Pengetahuan ini juga yang membawanya masuk ke Jurusan Global Business Marketing BINUS BUSINESS SCHOOL.

Ingin Tetap Kompetitif, Program Global Business Marketing Jadi Pilihan

Audi menyadari bahwa di tengah era bisnis yang semakin kompetitif, brand berlomba-lomba merebut perhatian audiens. Situasi ini menjadikan strategi marketing sebagai kunci bagi brand untuk tetap relevan dan mampu bertahan.

Audi tertarik untuk membantu brand merancang strategi tersebut. Itulah mengapa ia memutuskan untuk menempuh studi S1 di Program Global Business Marketing BINUS BUSINESS SCHOOL. Audi yakin bahwa ilmu yang dipelajarinya di bangku kuliah dapat menjadi pondasi kuat bagi kariernya di dunia marketing.

Ilmu Kuliah yang Relevan dengan Dunia Profesional

Keyakinan Audi tersebut terbukti saat ia menjalani perkuliahan selama empat tahun di BINUS BUSINESS SCHOOL. Di sinilah ia mendapatkan banyak insights tentang dunia marketing, mulai dari branding, perilaku konsumen, digital marketing, hingga pemanfaatan data dalam pengambilan keputusan.

Pengalaman akademis tersebut membantu Audi lebih memahami kebutuhan brand dan audiens, lebih terstruktur dalam berpikir, dan lebih strategis dalam membuat konten. Ia bahkan berkesempatan untuk menerapkan ilmu tersebut saat mulai mengembangka karier sebagai freelance content creator.

“Selama kuliah empat tahun, saya mendapat banyak ilmu dan insight berguna dalam pekerjaan sebagai freelance content creator. Saya juga yakin ke depannya, ilmu tersebut akan terus membekali saya untuk terus melangkah maju di dunia profesional,” cerita Audi.

Bangun Pengalaman Global melalui Enrichment Program

Masa studi S1 di BINUS BUSINESS SCHOOL memberikan banyak pengalaman berkesan bagi Audi. Salah satunya adalah ketika ia mengikuti Enrichment Program selama dua semester. Melalui Enrichment Program, mahasiswa BINUS University dapat meningkatkan kompetensi diri melalui beberapa jalur yang tersedia. 

Untuk semester pertama, Audi memilih jalur kuliah di luar negeri (study abroad). Ia mendapat kesempatan untuk kuliah di Keimyung University di Daegu, Korea Selatan, dengan dukungan beasiswa dari Asian International Mobility for Students (AIMS).

Belajar di lingkungan internasional, ia jadi bisa memperluas jejaring pertemanan, membangun perspektif baru, dan merasakan langsung perbedaan budaya. Semua pengalaman tersebut memberikan bekal berharga bagi Audi dalam mengembangkan diri secara personal, akademis, maupun profesional.

Dari Study Abroad ke Dunia Kerja Profesional

Saat masih berada di Korea Selatan, Audi menerima kesempatan besar. Ia direkrut oleh perusahaan kecantikan asal Korea Selatan, Amorepacific, yang juga memiliki cabang di Indonesia. Mereka mengajak Audi bergabung sebagai social media intern untuk mengelola konten digital salah satu brand premium, Sulwhasoo.

Posisi tersebut sangat sejalan dengan Jurusan Global Business Marketing yang ia ambil di BINUS BUSINESS SCHOOL serta side job-nya sebagai content creator. Audi merasa sangat bersyukur dengan kesempatan ini, “Saya belajar banyak dari para mentor yang baik dan berpengalaman. I’m really grateful for the opportunity.”

Peluang tersebut menjadi salah satu highlights dari Enrichment Program yang diikuti Audi. Menurutnya, Enrichment Program sangat bermanfaat karena merupakan bentuk latihan nyata sebelum mahasiswa terjun ke dunia kerja setelah lulus. Bahkan, program ini juga bisa menjadi headstart bagi mahasiswa untuk mendapat pengalaman kerja saat magang atau lanjut menjadi karyawan full-time.

Kunci Sukses Audi: Mulai dari Hal-hal Kecil

Setelah empat tahun menjalani masa studi dengan penuh disiplin dan konsistensi, Audi berhasil lulus Summa Cumlaude dengan IPK 3,92 di Wisuda 73 BINUS University. Di balik prestasi tersebut, Audi menekankan pentingnya kebiasaan sederhana namun bermakna dalam proses belajar. 

Menurutnya, hal-hal kecil justru bisa mempermudah proses belajar sekaligus menghindarkan mahasiswa dari sistem kebut semalam. Kuncinya adalah memperhatikan dosen dengan baik di kelas dan rajin mencatat poin-poin penting. Selain itu, Audi juga berusaha untuk membaca materi sebelum sesi kuliah agar lebih siap menerima materi.

Selalu ada proses panjang yang sering kali tidak terlihat di balik setiap pencapaian. Audi Lukita memilih untuk percaya pada proses tersebut selama menjalani kuliah S1 di Program Global Business Marketing BINUS BUSINESS SCHOOL. Berawal dari ketertarikan di bidang marketing, ia membuka diri terhadap pengalaman baru dan memaksimalkan tiap kesempatan. 

Hasil membanggakan berhasil ia rasakan saat menjadi salah satu lulusan Summa Cumlaude di Wisuda 73 BINUS University. Tentunya, langkah Audi tidak berhenti di sini. Ia akan terus bergerak maju dengan bekal ilmu dan pengalaman yang ia bangun selama kuliah di BINUS BUSINESS SCHOOL.

English Version  :

Audi Lukita’s Journey: Academic Excellence and a Successful Marketing Career

Marketing trends change rapidly, requiring brands to constantly compete in producing relevant content. This reality is deeply understood by Audi Lukita, one of the Summa Cumlaude graduates at the 73rd Commencement of BINUS University.

Audi realized that effective marketing can strengthen a brand’s competitiveness. This understanding led her to enroll in the Global Business Marketing program at BINUS BUSINESS SCHOOL.

Staying Competitive: Why Global Business Marketing Became the Right Choice

Audi recognized that in an increasingly competitive business era, brands are racing to capture audience attention. This situation makes marketing strategy a key factor in ensuring brands remain relevant and sustainable.

Driven by her interest in helping brands design effective strategies, Audi decided to pursue her undergraduate studies in the Global Business Marketing program at BINUS BUSINESS SCHOOL. She believed that the knowledge she gained during her studies would provide a strong foundation for her future career in marketing.

Academic Knowledge Aligned with the Professional World

Audi’s confidence was proven during her four years of study at BINUS BUSINESS SCHOOL. There, she gained valuable insights into the marketing field, ranging from branding and consumer behavior to digital marketing and data-driven decision-making.

These academic experiences helped Audi better understand brand and audience needs, think more systematically, and develop more strategic content. She even had the opportunity to apply that knowledge as she began building her career as a freelance content creator.

“Over four years of study, I gained a lot of knowledge and insights that are very useful for my work as a freelance content creator. I’m confident this knowledge will continue to equip me as I move forward in the professional world,” said Audi.

Building Global Exposure Through the Enrichment Program

Audi’s undergraduate journey at BINUS BUSINESS SCHOOL was filled with memorable experiences, one of which was participating in the Enrichment Program for two semesters. Through this program, BINUS University students can enhance their competencies through various available pathways.

In the first semester, Audi chose the study abroad pathway. She had the opportunity to study at Keimyung University in Daegu, South Korea, supported by a scholarship from the Asian International Mobility for Students (AIMS) program.

Studying in an international environment allowed her to expand his network, gain new perspectives, and experience cultural differences firsthand. These experiences became valuable assets in her personal, academic, and professional development.

From Study Abroad to the Professional Workplace

While still in South Korea, Audi received a major opportunity. She was recruited by South Korean beauty company Amorepacific, which also operates in Indonesia. Audi was invited to join as a social media intern, managing digital content for its premium brand, Sulwhasoo.

This role is closely aligned with her Global Business Marketing major at BINUS BUSINESS SCHOOL, as well as her side job as a content creator. Audi expressed deep gratitude for the opportunity: “I learned so much from kind and experienced mentors. I’m really grateful for the opportunity.”

This opportunity became one of the highlights of Audi’s Enrichment Program experience. According to her, the program is highly beneficial because it provides real-world training before students fully enter the workforce after graduation. It can even provide a head start through internships or transitions into full-time employment.

Audi’s Key to Success: Starting with the Small Things

After four years of disciplined and consistent study, Audi graduated Summa Cumlaude with a GPA of 3.92 at the 73rd Commencement of BINUS University. Behind this achievement, she emphasized the importance of simple yet meaningful habits in the learning process.

According to Audi, small actions can make studying more effective while preventing last-minute cramming. The key is paying close attention to lecturers in class and diligently taking notes on important points. In addition, she made it a habit to review course materials before lectures to be better prepared.

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There is always a long, often unseen process behind every achievement. Audi Lukita chose to trust that process throughout her undergraduate studies in the Global Business Marketing program at BINUS BUSINESS SCHOOL. Starting from her interest in marketing, she remained open to new experiences and maximized every opportunity that came her way.

The results became evident when she was named one of the Summa Cumlaude graduates at the 73rd Commencement of BINUS University. Her journey does not stop here, though. With the knowledge and experience she has gained during her studies, Audi continues to move forward, with aspirations to further her expertise through advanced education, such as an MBA or a Master of Management (MM), thereby strengthening her impact in the professional marketing world.