Welcome to

BUSINESS MANAGEMENT PROGRAM

  • BUSINESS MANAGEMENT
  • Pre - FYP BINUSIAN 2028 by Business Management BINUS @Bekasi
  • PENGUKUHAN Prof Dezie Leonarda Warganegara, PhD.
Location Available in 1 Campus
  • BINUS @Bekasi
Length of Study 4 years
Academic Title S.E.
Scholarship Learn more about BINUS Scholarship
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ABOUT US

Business Management are committed to providing our students with knowledge and skills in service management, general management, global mindset, creative thinking and entrepreneurship, ethics, and digital service and supply chain management. We believe that by offering an adequate and supportive learning environment, we can assist our students in growing and developing not only as skilled professionals but also as responsible and innovative leaders in the ever-changing global landscape. By combining theoretical and practical approaches, we strive to prepare our students to face real-world challenges and achieve success in various fields of industry and profession.
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AACSB
As the world’s largest business education alliance, AACSB International (AACSB) connects educators, students, and business to achieve a common goal: to create the next generation of great leaders. Founded in 1916, AACSB is the longest-serving global accrediting body for business schools, and the largest business education network connecting students, educators, and businesses worldwide. AACSB International (AACSB) announces that BINUS Business School at Bina Nusantara University has earned accreditation.
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AACSB
SUSTAINABLE DEVELOPMENT GOALS
Fostering and Empowering through global community development and sustainable innovation.
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STRATEGIC PARTNERSHIP

INDUSTRY
INTERNATIONAL
NASIONAL
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PROSPECT CAREER

Servpreneur Business Consultant Human Resource Development Business Development Business Analyst Procurement/Purchasing Analyst
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PEOPLE

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ARTICLE

  • Mengoptimalkan Strategi Pemasaran Digital Berdasarkan Data yang Tepat

    15 June 2024
    Di era pemasaran modern, keputusan tidak lagi hanya didasarkan pada hipotesis dan pengalaman masa lalu. Ide-ide pemasaran yang berpengaruh kini ditentukan oleh analitik dan big data. Dengan memanfaatkan data masa lalu dan analitik prediktif, bisnis dapat menghasilkan pengembalian investasi yang lebih baik dan memberikan wawasan yang dapat mengarah pada strategi dan keputusan bisnis yang efektif […]
    Mengoptimalkan Strategi Pemasaran Digital Berdasarkan Data yang Tepat

  • Pandemi COVID-19 dan Transformasi Strategi Pemasaran: Mengadaptasi Channel Marketing dan Trend Marketing

    13 June 2024
    Pandemi COVID-19 memaksa perusahaan untuk cepat beradaptasi dan menanggapi kebutuhan pelanggan yang baru. Salah satu cara paling mencolok dari dinamika ini adalah pada channel marketing  pemasaran yang diadopsi perusahaan untuk berinteraksi dan menjual kepada pelanggan. Di sisi lain, strategi pemasaran konten juga mengalami perubahan signifikan, menekankan pada relevansi dan empati. Artikel ini menggabungkan wawasan dari […]
    Pandemi COVID-19 dan Transformasi Strategi Pemasaran: Mengadaptasi Channel Marketing dan Trend Marketing

  • Strategi Pemasaran yang Efektif dalam Menghadapi Resesi

    09 June 2024
    Ketika resesi melanda, banyak perusahaan merasa terdorong untuk mengurangi pengeluaran, terutama dalam hal pemasaran. Pemikiran ini sering kali didorong oleh insting untuk menghemat biaya dalam situasi ekonomi yang sulit. Namun, keputusan untuk memotong anggaran pemasaran selama resesi mungkin bukan pilihan terbaik. Sebaliknya, ada banyak bukti yang menunjukkan bahwa mempertahankan atau bahkan meningkatkan upaya pemasaran dapat […]
    Strategi Pemasaran yang Efektif dalam Menghadapi Resesi
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NEWS

  • Seminar Sekolah Marsudirini Bekasi by Business Management BINUS @Bekasi

    19 June 2024

  • Training Leadership ST John by Business Management BINUS @Bekasi

    16 June 2024

  • Guest Lecture Operation Management

    08 June 2024
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EVENT

     

 

     

 

     

 

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RESEARCH

Published Article
Book Review
  • Ambidextrous leadership influent toce on team creativity, team innovation and team performance
    Research Year - 2020
    Completed Publication
  • How the quality of technology-enabled payment and information search systems affects customer loyalty-The case in Indonesian universal health coverage
    Research Year - 2020
    Completed Publication
  • Transformational leadership, communication quality influences to perceived organization effectiveness and employee engagement and employee retention during the covid-19 pandemic
    Research Year - 2020
    Completed Publication
  • Young customers’ perception on influencer endorsement, customer review and E-tailing channel
    Research Year - 2019
    Completed Publication
  • Measuring generosity reviewing the reliability and validity of generosity measures in Indonesia
    Research Year - 2019
    Completed Publication
  • Patient satisfaction of bpjs kesehatan service after three years of program implementation
    Research Year - 2019
    Completed Publication
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  • Kepemimpinan Bisnis
    Research Year - 2021
    Book
  • Dasar-Dasar Manajemen dan Bisnis
    Research Year - 2020
    Book
  • Human Capital Management
    Research Year - 2020
    Book
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TESTIMONIAL

Alma Aliviani BM-2022

I have always been interested in Business Management from the start. It is a social science that involves a lot of interaction with people. Through this program, I began to understand the implementation of business, including planning and procurement requirements. At BINUS, we didn’t just learn soft skills in management and business administration but also the hard skills needed for a career in a company. Overall, 3.5 years in Business Management were quite challenging due to the high standards set by BINUS, but I experienced significant development in both soft and hard skills during my time there. Mostly, it is very relevant. I studied marketing management, which provided a lot of exposure during my studies at Business Management BINUS. I learned about marketing, strategy, how to make our products appealing to customers, display them, and the strategies involved. Overall, that was my experience. There were many highlights. The three main points are: first, the lecturers were very supportive, even now as an alumni, they remain open to sharing. Second, as a student, I participated in self-development activities such as joining humanitarian organizations and working part-time as an English Tutor, which helped me become more confident in socializing and working with many people. These experiences are very useful for future careers. They taught me not only about human interaction but also how to manage myself and handle the work I will be doing.

Alma Aliviani BM-2022
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Vita Rahmasari BM-2021

It was really fun, and the friends were great, so I was learning while doing new things too. It’s very relevant, as I’m in fashion management, which is essentially like management. It’s highly related to the courses I’ve studied. The most interesting thing for me is BINUS’s 3+1 program. With this internship program, I was able to connect what I learned with my current job. It gave me a sense of what working is like before actually diving into the workforce.

Vita Rahmasari BM-2021
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Muhammad Raziva Ramza Aziz BM-2022

Studying Business Management has been mind-blowing and enlightening. Many business process theories learned in high school were clarified through this program, covering operations, marketing, and human resources. Ultimately, Business Management sparked my interest in Business Resources Management. The knowledge gained is highly relevant to my current career, especially in Industrial Psychology and Human Resources Management. These courses solidified my interest in HR Management and are still very applicable to my career today. Highlights of the program include beneficial webinars that motivated me and the third-year internship track, which allowed me to directly apply what I had learned in class.

Muhammad Raziva Ramza Aziz BM-2022
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Reynadya Farissa BM-2022

Reynadya Farissa, is currently a Market Researcher at Omni Communication Assistant (OCA) in Jakarta, Indonesia. With over two years of experience in market research, Reynadya has been with OCA since March 2022. Prior to this, she served as a Business Analyst Intern at Telkom Indonesia for one year, from March 2021 to February 2022, also based in Jakarta. In addition to her professional experience, Reynadya has been active in organizational activities. She served as the Secretary of the TFI Student Community (TFISC) in Bekasi for one year and three months, from January 2020 to March 2021. Reynadya is a graduate of BINUS University, holding a degree in Business Management, which she obtained in 2022. She mentions that the Business Management program at BINUS University is highly relevant to her current job. Her college experience was filled with exciting moments, such as meeting new friends, gaining new experiences, and expanding her network. One of the subjects that closely correlates with her current work is marketing, providing a strong foundation for her role as a Market Researcher.

Reynadya Farissa BM-2022
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Annisa Fara Nabila BM-2021

Annisa Fara Nabila, or Fara, is a Senior Community Partnership Manager with a Bachelor’s degree in Business Management from BINUS University. She graduated from BINUS University with a Bachelor’s degree in Business Management, which has been instrumental in shaping her expertise and success in the e-commerce sector. Her professional journey at TikTok as a Celebrity Community Manager highlights her exceptional skills in e-commerce, including data-driven strategy, successful target achievements, and strategic partnerships. Fara’s academic background in Business Management has provided a solid foundation for her career, making her a well-rounded and accomplished professional in the field.

Annisa Fara Nabila BM-2021
Senior Community Partnership Manager
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Levina Natasya BM-2021

Enrichment Program: Internship di ASO College Jepang selama 1 Tahun Selesai Studi: 3,5 tahun (Est.) “Business Management Program has tremendously helped me to understand more about how businesses work teoretically and practically”

Levina Natasya BM-2021
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Nadia Kris Sigit BM-2020

Student Exchange: Deakin University (Australia) Summer Program: NUS University (Singapura) Pitching Competition: Mapua University (Filipina), Erasmus & Europe Union Enrichment Program: Magang (Union Group) & Startup Selesai Studi: 3,5 tahun “Business horizons have never been so broad. The Business Management program has opened my eyes to promising ventures and enriched my academic experience with international study and competition opportunities.”  

Nadia Kris Sigit BM-2020
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Aditya Patriazka BM-2020

Enrichment Program: Internship di Apple Academy selama setahun Selesai Studi: 4 Tahun (Est.) “Business Management program has been my greatest choice. It offers more than great academics but also amazing experiences and opportunities. It also broaden my skill and knowledge for future opportunities to come.”

Aditya Patriazka BM-2020
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