BINUS Business School

Design Thinking as a Strategy for Innovation

Course Description

Design thinking is one way to initiate creativity and “out-of-the-box” ideas that can be implemented in business decision making or product/service development, and it has been implemented successfully by different businesses.

With an increasing awareness of social issues and an increase in growth of business, there is a need to have a creative approach to generate innovation. This course will focus on using a design thinking technique to create social innovation and will encourage the participants to step out of their regular comfort zone into a more adventurous venture in social innovation.

Course Objectives

This course endeavors to explain and apply design thinking and integrative thinking approaches in creating innovation as well as to construct a prototype using the design thinking process.

Course Details

The course will be held for two days with 80% practice and discussion and 20% lectures.

Who should attend?

This course is for Brand Managers, Marketing Managers, Social Entrepreneurs, Government Officials, and Non-Profit Organization Employees. Maximum 10 persons per class.


Tubagus Hanafi (Mr.)

Program Schedule

Thursday – Friday, 11 – 12 December 2017
09.00 – 17.00 WIB
at BINUS JWC Senayan Campus (next to Senayan City)

Course Fee

Rp 6.750.000
Include: training kit, parking, meals, certificate.

Special Offers:

  • BINUSIAN Discount 15% off (student and alumnae S1, S2, S3 Program and Executive Education).
  • Corporate Rate is available.
  • Promo installment 0% for Credit Card:

BCA : 3 installment
CIMB Niaga : 6 installment
BNI : 9 installment

How to Register?

Download registration form here.
Send to (subject: Registration Design Thinking as a Strategy for Innovation).
Deadline Registration & payment 7 December 2017.