WeTV allows you to view TV episodes, movies, animation, and variety shows on internet-connected devices. The company's earlier success came from its different approach toward the international market. WeTV is the subsidiary of Tencent Video, having all Tencent Video’s features but with localization. WeTV produces its own original local series, local marketing strategy, and localized language and interface to give the most optimum experience for the users. Entering the market as a mixed profit business model, WeTV supplies free content for the audience with ads and a subscription version to watch earlier episodes than users that are using the free account. This type of business model fits the Indonesian market as they have greater willingness to watch ads as an exchange for free content. But this also limited WeTV footsteps for the past year, WeTV has been popular among the middle-low-income segments but now, as WeTV is more eager to generate profit through subscription and lessen the role of advertising income, it did bring critics to the platform. Moreover, as newer OTT comes through the industry, WeTV is not the only one providing local original content. Giant players such as Netflix, VIU, Amazon Prime, and Disney+ Hotstar have also started to make their original local productions. Moreover, many local competitors also bring more cultural fit and differentiation that threatens WeTV’s position in the market. From a commercial perspective, how can WeTV balance audience interest and succeed in this dynamic relationship in the market to last over time? Could WeTV beat its competitors and be the market leader in Indonesia OTT market? What changes in Strategy WeTV should implement to better fit the consumer?

The story of the Arabia Hospitality Group centers on the Grand Arabia Hotel in Banda Aceh, Indonesia. Established in 2017 and later acquired by the Arabia Hospitality Group in 2021, it's strategically located near the Baiturrahman Grand Mosque. The group's focus is on luxurious hotels adhering to Sharia law, with over 7 locations across Sumatra. They offer upscale accommodation targeting medium to upper segments, pricing rooms from 800,000 to 4,900,000 rupiah. Competition mainly arises from large hotel brands like Accor, Four Seasons, and local brands, though the strict adherence to Sharia law in the region discourages some major brands from entering the Banda Aceh market. However, the hotel faces human resource challenges, notably high turnover due to various factors. Issues range from infrastructure discomfort (power outages, poor internet) to employees' reluctance to adhere to Sharia law's standards, causing disciplinary problems. Potential solutions include providing comfortable accommodations for employees, addressing infrastructure issues, conducting more informative sessions about the importance of Sharia law compliance, and offering computer literacy training. In conclusion, while the Arabia Hospitality Group presents a unique approach catering to Sharia law conformity, addressing employee needs and reinforcing the significance of Sharia law adherence within the company culture are vital for sustained success in this niche market.

Bose was founded because of dissatisfaction and a desire to achieve outstanding product quality. The man behind the gun is Amar G. Bose. Amar wanted to create a speaker system in 1968, or four years after his dissatisfaction. He was dissatisfied with the sound quality provided by his new stereo. His goal was to encourage everybody to experience the same quality level as live music while using a speaker system. Until his death, he was a faculty member of the Massachusetts Institute of Technology. This company was founded in 1964; although Bose was formally established in 1968, it focuses on technology, hardware, and equipment by developing sound solutions for entertainment, home audio, aviation, and automotive industries. When Dr. Amar Bose, the company’s founding father and an audio pioneer, died in 2014, Bose was forced to undergo a time of adjustment. As for the commercial side, the advent of Beats Electronics necessitated that Bose devise a new approach for the consumer market. While some audiophiles believe Bose is the superior product, no one can deny the immense popularity of Beats headphones among the public. Bose may have sued Beats early this year for noise-canceling patent infringements, a matter that has since been resolved. Bose waited to act until after Apple announced its $3 billion acquisition of Beats Electronics — was it just a coincidence? The final say rests with you. The management of Bose knows that its customers will appreciate the company’s research efforts. In terms of how the world is evolving and how people are listening to music and obtaining their music from the cloud, there is a lot of potential for Bose right now. Every year, more than 400 million mobile devices are purchased, and Bose will be there to provide users with headphones or a wireless speaker.

In the vibrant tapestry of Southeast Asia's retail scene, Zalora emerges as a luminary, navigating the intricate dance of digital transformation with aplomb. As 2023 unfolds, the fashion industry witnesses a seismic shift towards digital, and amidst this tumult, Zalora's journey offers a masterclass in strategic evolution. Zalora's inception in 2012 was marked by a bold vision - to integrate online and offline retail experiences seamlessly. This pioneering omnichannel approach, though met with skepticism, set the stage for a retail revolution in Southeast Asia. But Zalora didn't stop there. Recognizing the diverse tapestry of its customer base, the company pivoted towards a data-driven personalization strategy. By harnessing the power of AI and machine learning, Zalora transformed its customer interactions, ensuring that each touchpoint, be it web, mobile, or email, resonated with individual preferences and buying stages. This strategic shift underscores the profound impact of personalization in shaping retail strategies, enhancing customer engagement, and fostering loyalty. Zalora's strategic foray into digital payment solutions was audacious and timely in a region dominated by cash-on-delivery transactions. This move, necessitated by logistical challenges and the quest for operational efficiency, showcased Zalora's proactive approach to addressing market challenges. The company's investment in this domain streamlined the payment process and enhanced customer convenience, setting a new benchmark for e-commerce operations in the region. Beyond the digital realm, Zalora crafted tangible, memorable customer experiences. Initiatives like pop-up stores, fashion shows, and community events transformed Zalora from a mere online retailer to a fashion community curator. The #ZALORAYA2023 campaign stands as a testament to this, turning a traditional shopping experience into a cultural extravaganza, reaching millions, and solidifying Zalora's position as an experiential retail powerhouse. Zalora's narrative offers invaluable insights into the future of retail in Southeast Asia. From its omnichannel prowess to its emphasis on personalization, its innovative payment solutions, and its experiential retail endeavors, Zalora stands as a beacon, illuminating the path for retailers in the digital age.

Netflix is a streaming service that offers a wide variety of award-winning TV shows, movies, anime, documentaries, and more on thousands of internet-connected devices. One of the main advantages that Netflix has is its technology. Especially their recommendation system. From 2012 onwards, Reed Hastings and Marc Randolph using big data to filter their user information, which removes unnecessary information from the data stream before it reaches users. Netflix offers a recommendation system that can make it easier for users to watch. Users can easily find movies or series with the type of genre or other things they like through the recommendation system offered. This is one of Netflix's ways to satisfy and gain its users.

In 2020 Netflix was able to gain 18.2 million new users. During the pandemic, many people use Netflix to deal with boredom and stress. So it became one of the factors that increased Netflix during the pandemic. However, the recommendation system also has a significant impact on Netflix. The recommendation system provides users with a sense of comfort and convenience. Customers can quickly determine which movies or series to watch according to their preferences.

The use of big data is obtained from customer history using Netflix. The weak point of big data is that there may be an excessive amount of data to process so sometimes inaccuracies are found in the recommendation system. According to this matter, Netflix tries to overcome this by dividing the task to its researchers (Exhibit 1) based on their problem solving skills. So that in using big data which is more consumer centric, Netflix hopes to improve and provide better services or products to its users.

On 6 January 2022, President Joko Widodo announced the cancellation of forest concession permits granted years ago to companies that never used their concession and abandoned the land (KLHK, 2022). These covers an area of 3.13 million hectares. The concessions would be given to other companies that could show their true intention to use the permits, utilize the land and manage the forest based on sustainable development principles. Therefore, it was expected to contribute to Indonesia's economic growth and enhance living conditions by transforming unproductive forest lands into productive forests and reducing the deforestation rate.

In this era of increasing globalization, exports play an essential role in the Indonesian economy. Exports are activities carried out by companies or businesses in a country by selling their products outside their country of origin. Exporting is an activity that describes the competitiveness of a country's economy. It is also a by-product of Indonesia's diverse experience, innovation, productivity, and human resources quality. To increase exports, the Government seeks to produce half a million exporters in 9 years. Finance Minister Sri Mulyani Indrawati is optimistic that she will be able to print up to 500 thousand new exporters in 2030.

Many companies have dared to export to various countries, but unfortunately, domestic MSMEs have a low contribution value to Indonesia's export earnings. According to the data obtained, only 14.7% of MSMEs export, which is very small compared to APEC member countries that have reached 35% of MSME exports.

BNI Chairman Director Royke Tumilaar said that P.T. Bank Negara Indonesia, Tbk (BNI) is receiving a mandate from the Ministry of State Enterprises to become an Indonesian international bank that can encourage domestic business players to access global markets. Furthermore, he said: "Export-oriented MSMEs have grown quite a bit, and we have seen some cities quite successful. It is an opportunity for BNI to open up export services for MSMEs. P.T. Bank Negara Indonesia (Persero) Tbk continues to explore its international business potential and can connect with the diaspora in various countries.

To support the country's Small and Medium Enterprises (SMEs) to enter the international market and support government programs, in 2021, P.T. Bank Negara Indonesia (Persero) Tbk. (BNI) has presented the BNI Xpora solution (Export UKM Solution), a solution for SMEs to become productive, global, and digital with the motto Export So Easy. Royke said, in providing Xpora, that it is a platform to help MSMEs transform faster and help them go global.

TokoTalk is an Indonesian e-commerce solution platform that has various features to enable merchants of various business scales to carry out end-to-end online selling activities. TokoTalk's mission is to provide a seamless connection to all merchant needs in selling online, including integration with logistics, digital payment options, 100++ premium website templates, a comprehensive order management system, and digital marketing tools. Amidst the onslaught of the tech war, Tokotalk has implemented several people strategies which are considered successful in making people development in Tokotalk run smoothly. amidst the storm of layoffs experienced by many startups in Indonesia, what strategy did Tokotalk take? what modifications will other startups need to implement in order to survive?

Dreamdelion was founded in 2012 as a non-profit organization. Initially, their concentration was solely on community development initiatives engaging underprivileged people. Dreamdelion has expanded to five Indonesian cities: Jakarta, Jogjakarta, Cianjur, Surabaya, and Ngawi. The projects were mostly based on assessment; once they believed that the project was complete, they would leave it. In terms of volunteers, Dreamdelion employs three distinct strategies. There are event volunteers, project volunteers, and long-term volunteers. Dreamdelion welcomed volunteers to be a part of its entrepreneurial and open organizational culture.   Dreamdelions had worked with government agencies, commercial corporations, and other organizations. Among its collaborators were the Ministries of Manpower and Transmigration, Communication, and Informatics, CIMB Niaga, Indonesia Power, and Bank Danamon. Eva, Dreamdalion's creator, understood that to thrive as a non-profit organization, Dreamdelion needed to do a lot of things. First, she had considered enlisting new collaborators so that they might continue to work on collaborative projects. She also intended to recruit additional volunteers, particularly those who could assist on a long-term basis. Eva also considered creating more particular programs geared to solving difficulties that may occur in civilizations because of the pandemic. However, there are several difficulties that she has been considering. How can we ensure that Dreamdelion receives enough volunteers and support from diverse stakeholders?

Netflix allows you view TV episodes, movies, animation, and documentaries on internet-connected devices. Netflix has transformed the home entertainment sector during the past 20 years. Netflix disappears every time the home entertainment industry changes. It's waiting for the next consumer fad. Netflix knows its market well. It altered the market by mailing DVDs and then allowing customers to watch films anywhere. The company's early streaming success came from licensing hundreds of successful movies and TV series from content partners. Even when it started generating its own material in 2012, most Netflix customers watched non-original programs, such repeats of Friends, The Office, and Grey's Anatomy (The Walt Disney Company). In 2019, content owners began offering their services. Inspired by Netflix's success, they decided to jump into video streaming, placing them in direct rivalry with their former distribution partner. Netflix's biggest issues are ahead. How should Netflix, a single-play entertainment corporation, react to large competitors?