SAYURBOX: LEADING THROUGH DISRUPTION

This case study illustrates how a start-up business that promotes integration between farmers and end users through a technology platform becomes an intermediary to form a new business model. In addition, in the current disruptive era, technology is very much needed in winning market competition. For this reason, Sayurbox is very relevant to be studied by students. In this case study, there are two important points that are conveyed, namely in the form of challenges and opportunities faced by Sayurbox to be able to adapt.