Budi Raharjo has been interested in participating in the digital music business since he saw the big music market still ignored by the Major Labels recoding companies. In his blog, Budi often receives complaints from the amateur musicians who want to take action in the recording world or distribute their music recording product, but they still meet with a lot of obstacles.
According to Budi Raharjo, a Canadian doctor graduate, to run a musical digital shop is to meet the continuous need for music which becomes more personal day by day. The consumers need more choices of songs. Unfortunately Budi thinks, there are still many people who like to buy pirated CD and MP3 or illegally downloading songs in the internet. He thinks then why don’t we provide software that makes downloading legal.
Music Industry Architecture changed dramatically with the introduction of the MP3 format, which was started in April 1989 by Fraunhofer Institute when it patented the new audio format. Compressed audio could now be easily transferred from PSTN (Public Switch Telephone Network) through a dial-up connection.
CD Audio format and analog cassette were substituted by the MP3 audio format, which is approximately one-tenth of the size of a CD Audio file. The MP3 format can be stored in any available portable storage such as USB flash, burned to a blank CD, or even transferred to any MP3 player like iPod and smart phone.
However, one drawback is the MP3 audio format is so flexible then anyone can easily copy or duplicate the digital song, leading to copyright infringement. File sharing technology, namely peer-to-peer (client to client) such as NAPSTER is a nightmare to any recording label.
The two approaches for digital music distribution are copy protection in which DRM (digital right management) technology is used, and the copyright protection where accountability is used for each customer with the support of watermarking technology.
The issue of copyrighting in Indonesia’s music industry has been a long and forgone story. Based on 2004 data from The Age website, Indonesia ranked 4th in the illegal music industry market, worth as much as US$ 89 million (as much as 80% of the total music industry)
PortalHR is an online portal whose targeted Indonesian human resources community, a targeted and segmented market. Although PortalHR is only been around for more than a year, its current situation is promising. While many online portal businesses in Indonesia suffered from financial and operational difficulty, PortalHR had its own strategy to overcome such difficulties. In the future, PortalHR will have to face greater challenge, either from another competitor who could surface anytime or even from its own strategy, which will be tested if its strategy was capable enough to answer the future.