Dr. Asnan Furinto

Dr. Asnan Furinto earned his MM/MBA degree from IPMI/Monash University, degree in Engineering from Bandung Institute of Technology (ITB), and Ph.D in Marketing (with cum laude qualification) from University of Indonesia. He started his career as production engineer. Asnan was involved in the commissioning and operations of a new production plant of a multi-national company. He was sent regularly to company‟s regional training center in Sydney, Australia for intensive training and apprenticeship.
Upon obtaining his MBA, he shifted his career to the area of B2B marketing and supply chain management, by joining a national transportation and shipping company, and was posted in its Singapore regional office for several years. His responsibilities include dealing and maintaining relationship with corporate clients such as Nestle Thailand, Riau Pulp and Paper Indonesia, Exxonmobil Singapore, and Tata Steel. Asnan is also an active writer for several media such as Kontan and Bisnis Indonesia. He has co authored 1 popular book: Marketing Reloaded and published several academic papers in national and international journals. His research interests are in the area of marketing strategy, productivity measurement, and customer relationship management.

Case Document

Strategy and Competitiveness Year 2022

[CASE STUDY] TRANSFORMATION OF THE FORESTRY INDUSTRY THROUGH SUSTAINABLE FOREST MANAGEMENT IN INDONESIA

On 6 January 2022, President Joko Widodo announced the cancellation of forest concession permits granted years ago to companies that never used their concession and abandoned the land (KLHK, 2022). These covers an area of 3.13 million hectares. The concessions would be given to other companies that could show their true intention to use the permits, utilize the land and manage the forest based on sustainable development principles. Therefore, it was expected to contribute to Indonesia's economic growth and enhance living conditions by transforming unproductive forest lands into productive forests and reducing the deforestation rate.

Marketing Year 2010

[CASE STUDY] BLITZMEGAPLEX: RAISING THE BARS OF FUN AND FANTASY

In late 1980’s cineplex concept was popular in Indonesia and was one of the favorite place for the young people to hang out. There were only several cineplex players in Indonesia; however the Group 21 was the dominant players.

In 2006, Blitzmegaplex came with the concept of one stop entertainment and Beyond Movie tagline. In each of Blitzmegaplex location, there were eight auditoriums in minimum, which at least one theatre equipped with state-of-the-art RealD 3D technology for viewers to enjoy 3D movies. Blitzmegaplex also provided several entertainment corners such as Blitzgamesphere where game lovers could play Xbox 360 and Nintendo Wii games either alone or in group.

Besides its one stop entertainment concept Blitzmegaplex introduced “Blitzcard” as a medium to facilitate customers to book the movie ticket ahead of time or even for the same day performance.