TokoTalk is an Indonesian e-commerce solution platform that has various features to enable merchants of various business scales to carry out end-to-end online selling activities. TokoTalk's mission is to provide a seamless connection to all merchant needs in selling online, including integration with logistics, digital payment options, 100++ premium website templates, a comprehensive order management system, and digital marketing tools. Amidst the onslaught of the tech war, Tokotalk has implemented several people strategies which are considered successful in making people development in Tokotalk run smoothly. amidst the storm of layoffs experienced by many startups in Indonesia, what strategy did Tokotalk take? what modifications will other startups need to implement in order to survive?