This teaching note aims to provide guidelines for lecturers or facilitators to deliver Goyard case study. The first part of the case delivery will enable the students to familiarize themselves with the case and the company as described in the case study. The second part of the teaching note will involve learning activities that the students will do in the class, including group discussions, presentations and debates. The facilitator can divide the participants into several groups and ask them to represent a stakeholder or a company. The case discusses Goyard and the changes that have been made throughout the years and how the company was able to turn itself around with rejuvenation of the design and expansion of stores in other countries, as well as questions as to how Goyard can thrive in the modern world.

This case study highlights a young entrepreneur named Ansari Kadir, who can be said to be the person behind the SangPisang product brand, which is better known as belonging to Kaesang Pangarep, the son of the seventh President of the Republic of Indonesia. Ansari started out as an entrepreneur when he was still working as a salesperson at an automotive company. Although when Ansari entered the business, it was still on a trial basis because he felt safe with his main job. In the end, when he left his white-collar job and started selling crispy fried bananas on a cart, it became the beginning of Ansari really entering the business world. However, he realized that his financial capabilities were not good enough, so he racked his brains to develop a business plan proposal that he thought had the potential to be offered to investors.

Corkcicle, led by CEO Ben Hewitt, has strategically captured the attention of Asia-Pacific Gen Z consumers, particularly in Indonesia, through a combination of FOMO marketing and sustainable practices. Starting from innovative products like the Corkcicle Air and expanding into a diverse line of eco-friendly drinkware, Corkcicle leveraged influencers and viral marketing to enhance its appeal among young, environmentally conscious buyers. By aligning with Gen Z's values of sustainability and style, Corkcicle has established itself as a premium lifestyle brand. Looking ahead, sustaining growth will require Corkcicle to diversify its product offerings, innovate continuously, and deepen community engagement to foster lasting brand loyalty amidst growing competition in the drinkware market.