Case Document

TRANSFORMATION OF THE FORESTRY INDUSTRY THROUGH SUSTAINABLE FOREST MANAGEMENT IN INDONESIA

On 6 January 2022, President Joko Widodo announced the cancellation of forest concession permits granted years ago to companies that never used their concession and abandoned the land (KLHK, 2022). These covers an area of 3.13 million hectares. The concessions would be given to other companies that could show their true intention to use the permits, utilize the land and manage the forest based on sustainable development principles. Therefore, it was expected to contribute to Indonesia's economic growth and enhance living conditions by transforming unproductive forest lands into productive forests and reducing the deforestation rate.

Author

Dr. Asnan Furinto

Dr. Asnan Furinto

Vidayana, ST., MM

Vidayana, ST., MM

PEOPLE STRATEGY AT TOKOTALK

TokoTalk is an Indonesian e-commerce solution platform that has various features to enable merchants of various business scales to carry out end-to-end online selling activities. TokoTalk's mission is to provide a seamless connection to all merchant needs in selling online, including integration with logistics, digital payment options, 100++ premium website templates, a comprehensive order management system, and digital marketing tools. Amidst the onslaught of the tech war, Tokotalk has implemented several people strategies which are considered successful in making people development in Tokotalk run smoothly. amidst the storm of layoffs experienced by many startups in Indonesia, what strategy did Tokotalk take? what modifications will other startups need to implement in order to survive?

Author

Dr. Sekar Wulan Prasetyaningtyas, S.Si., M.Pd.

Dr. Sekar Wulan Prasetyaningtyas, S.Si., M.Pd.

DREAMDELION: DREAMING WITH YOUR EYES OPEN

Dreamdelion was founded in 2012 as a non-profit organization. Initially, their concentration was solely on community development initiatives engaging underprivileged people. Dreamdelion has expanded to five Indonesian cities: Jakarta, Jogjakarta, Cianjur, Surabaya, and Ngawi. The projects were mostly based on assessment; once they believed that the project was complete, they would leave it. In terms of volunteers, Dreamdelion employs three distinct strategies. There are event volunteers, project volunteers, and long-term volunteers. Dreamdelion welcomed volunteers to be a part of its entrepreneurial and open organizational culture.   Dreamdelions had worked with government agencies, commercial corporations, and other organizations. Among its collaborators were the Ministries of Manpower and Transmigration, Communication, and Informatics, CIMB Niaga, Indonesia Power, and Bank Danamon. Eva, Dreamdalion's creator, understood that to thrive as a non-profit organization, Dreamdelion needed to do a lot of things. First, she had considered enlisting new collaborators so that they might continue to work on collaborative projects. She also intended to recruit additional volunteers, particularly those who could assist on a long-term basis. Eva also considered creating more particular programs geared to solving difficulties that may occur in civilizations because of the pandemic. However, there are several difficulties that she has been considering. How can we ensure that Dreamdelion receives enough volunteers and support from diverse stakeholders?

Author

Dr. Adilla Anggraeni, B.Bus., MBA.

Dr. Adilla Anggraeni, B.Bus., MBA.

Dr. Anita Maharani, S.E., M.M.

Dr. Anita Maharani, S.E., M.M.

SUSTAINABLE ADVANTAGE, IS IT A STRATEGY?

As the pandemic transformed various aspect buying behavior of the consumer, so did the retailers follows to match it. However, one of the legacies of the 2020 pandemic and the result of long restrictions of lockdowns, not all retailers are able to follow suit. This created an extensive list of malls and retail establishments questioning their existing business model and why could not bear the new business environment, which forced those retailers to file for bankruptcy. Yet, other retailers who prepared to tailor to the restriction saw it as opportunity to lead them to the market. During this same period, as consumers increased their reliance on online shopping, consumer spending shifted to the available retailing types. It increased sales for eCommerce in Indonesia, namely Tokopedia, Bukalapak, Shoppe, and many others. Though, the eCommerce boom during the pandemic was then challenged by the sudden consumer shift, which consumers flock back to malls and other entertainment venues. The lessen restriction on social interaction by the government has impacted the consumers’ not only toward buying patterns but also how they change their leisure preferences. This begs the question of the retail practitioners on what strategy is and whether their applied business model is sustainable. They should evaluate the advantages and disadvantages of the cautions they must prepare. With this rising phenomenon, while nowadays, e-commerce has become a vital element of retail strategy, the coming success of retailers will, in the long run, hang on constructing a cohesive customer experience, both online and in stores.

Author

Dr. Peri Akbar Manaf, B.Sc., MBA.

Dr. Peri Akbar Manaf, B.Sc., MBA.

IMEXINDO

PT Imexindo as a group has 160 employees with an average working period of 5 years and above consisting of several divisions, the organizational structure is led by a board of commissioners, then there are directors who serve in several divisions below, namely Operations, Business and Product Development, and Finance and Administration. 60% of the total Imexindo employees are millennials, therefore an organizational structure is needed to clearly define responsibilities and roles in providing work results reports to top parties.

Mr. Dedy, the director of PT. Imexindo Intiniaga establishing good relations or relationships and good motivation between employees can provide a different work experience and provide individual satisfaction for employees. In a company that has limited employees, it certainly presents its own challenges both in designing the organizational structure and the roles and responsibilities of everyone in the PT Imexindo company. This limitation provides insufficient space, thus necessitating the existence of multiple positions, especially in the finance division.

Author

Dr. Ir. Dewi Tamara, MM., MS.

Dr. Ir. Dewi Tamara, MM., MS.

Dr. Anita Maharani, S.E., M.M.

Dr. Anita Maharani, S.E., M.M.

Dr. Abdul Rohman, S.Pd.I., MM

Dr. Abdul Rohman, S.Pd.I., MM

SAYURBOX: LEADING THROUGH DISRUPTION

This case study illustrates how a start-up business that promotes integration between farmers and end users through a technology platform becomes an intermediary to form a new business model. In addition, in the current disruptive era, technology is very much needed in winning market competition. For this reason, Sayurbox is very relevant to be studied by students. In this case study, there are two important points that are conveyed, namely in the form of challenges and opportunities faced by Sayurbox to be able to adapt.

Author

Dr. Ir. Dewi Tamara, MM., MS.

Dr. Ir. Dewi Tamara, MM., MS.

Dr. Anita Maharani, S.E., M.M.

Dr. Anita Maharani, S.E., M.M.

Dr. Abdul Rohman, S.Pd.I., MM

Dr. Abdul Rohman, S.Pd.I., MM

Marketing Year 2022

NETFLIX: CHANGE THE GAME WITH BIG DATA

Netflix is a streaming service that offers a wide variety of award-winning TV shows, movies, anime, documentaries, and more on thousands of internet-connected devices. One of the main advantages that Netflix has is its technology. Especially their recommendation system. From 2012 onwards, Reed Hastings and Marc Randolph using big data to filter their user information, which removes unnecessary information from the data stream before it reaches users. Netflix offers a recommendation system that can make it easier for users to watch. Users can easily find movies or series with the type of genre or other things they like through the recommendation system offered. This is one of Netflix's ways to satisfy and gain its users.

In 2020 Netflix was able to gain 18.2 million new users. During the pandemic, many people use Netflix to deal with boredom and stress. So it became one of the factors that increased Netflix during the pandemic. However, the recommendation system also has a significant impact on Netflix. The recommendation system provides users with a sense of comfort and convenience. Customers can quickly determine which movies or series to watch according to their preferences.

The use of big data is obtained from customer history using Netflix. The weak point of big data is that there may be an excessive amount of data to process so sometimes inaccuracies are found in the recommendation system. According to this matter, Netflix tries to overcome this by dividing the task to its researchers (Exhibit 1) based on their problem solving skills. So that in using big data which is more consumer centric, Netflix hopes to improve and provide better services or products to its users.

Author

Aryo Bismo , SE, MM.

Aryo Bismo , SE, MM.

Marketing Year 2022

NETFLIX VS DISNEY+ HOTSTAR VS HBO: HOW DIGITAL MARKETING LEAD ON CONSUMER CHANGING BEHAVIOR

Netflix allows you view TV episodes, movies, animation, and documentaries on internet-connected devices. Netflix has transformed the home entertainment sector during the past 20 years. Netflix disappears every time the home entertainment industry changes. It's waiting for the next consumer fad. Netflix knows its market well. It altered the market by mailing DVDs and then allowing customers to watch films anywhere. The company's early streaming success came from licensing hundreds of successful movies and TV series from content partners. Even when it started generating its own material in 2012, most Netflix customers watched non-original programs, such repeats of Friends, The Office, and Grey's Anatomy (The Walt Disney Company). In 2019, content owners began offering their services. Inspired by Netflix's success, they decided to jump into video streaming, placing them in direct rivalry with their former distribution partner. Netflix's biggest issues are ahead. How should Netflix, a single-play entertainment corporation, react to large competitors?

Author

Aryo Bismo , SE, MM.

Aryo Bismo , SE, MM.

BNI XPORA: SME GO DIGITAL GO GLOBAL

In this era of increasing globalization, exports play an essential role in the Indonesian economy. Exports are activities carried out by companies or businesses in a country by selling their products outside their country of origin. Exporting is an activity that describes the competitiveness of a country's economy. It is also a by-product of Indonesia's diverse experience, innovation, productivity, and human resources quality. To increase exports, the Government seeks to produce half a million exporters in 9 years. Finance Minister Sri Mulyani Indrawati is optimistic that she will be able to print up to 500 thousand new exporters in 2030.

Many companies have dared to export to various countries, but unfortunately, domestic MSMEs have a low contribution value to Indonesia's export earnings. According to the data obtained, only 14.7% of MSMEs export, which is very small compared to APEC member countries that have reached 35% of MSME exports.

BNI Chairman Director Royke Tumilaar said that P.T. Bank Negara Indonesia, Tbk (BNI) is receiving a mandate from the Ministry of State Enterprises to become an Indonesian international bank that can encourage domestic business players to access global markets. Furthermore, he said: "Export-oriented MSMEs have grown quite a bit, and we have seen some cities quite successful. It is an opportunity for BNI to open up export services for MSMEs. P.T. Bank Negara Indonesia (Persero) Tbk continues to explore its international business potential and can connect with the diaspora in various countries.

To support the country's Small and Medium Enterprises (SMEs) to enter the international market and support government programs, in 2021, P.T. Bank Negara Indonesia (Persero) Tbk. (BNI) has presented the BNI Xpora solution (Export UKM Solution), a solution for SMEs to become productive, global, and digital with the motto Export So Easy. Royke said, in providing Xpora, that it is a platform to help MSMEs transform faster and help them go global.

Author

Dicky Hida Syahchari, S.T., M.M., Ph.D

Dicky Hida Syahchari, S.T., M.M., Ph.D

Dr. Maria Grace Herlina, S.Sos., M.M.

Dr. Maria Grace Herlina, S.Sos., M.M.

Year 2021

GREEN IS IN THE EYES OF BEHOLDER - A CASE OF SC JOHNSON GREENWASHING IN US

In 2001 SC Johnson launched The Greenlist™ program. The GreenlistTM is company program to evaluate and assess the ingredients of SC Johnson product.  The program has goal to continually improve products by choosing ingredients that better protect human health and the environment. However, SC Johnson using its own assessment process to claim the safety of the product and the social and environment protection and put their patented logo based on their own company assessment.  For that SC Johson faces several law suits which some have been settled out of court. The questions are Is Company owned assessment a fair method to make any safety and environment claim?; From ethical point of view, is such practice acceptable from the view of accountability, tranparancy and fairness?; Is SC Johnson doing Greenwashing marketing?

Author

Dr. drh. Diena Dwidienawati Tjiptadi, MM

Dr. drh. Diena Dwidienawati Tjiptadi, MM

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