BINUS Business School

CRM & Intelligent Digital Mining in Disruptive Era


  1. Course Description

This short course program is  designed  to  give  participants  the CRM skills to build and manage relationships with customers effectively, so that it can optimize customer satisfaction and improve the organization’s values. This course is also enhanced with a lab exercise on how to handle and optimize customers’ data.

  1. Learning Outcomes
  • Understanding CRM and its failures in implementation
  • Understanding tools for capturing customer information
  • Handling customer data
    1. Data gathering and storage
    2. Data selection and preparation
    3. Model building and testing
    4. Interpreting and validating results
    5. Model application
  • Developing effective CRM strategies
  1. Course Schedule
    Thursday – Friday
    29 – 30 November 2018
    07.00 – 18.00
  2. Location
    BINUS BUSINESS SCHOOL – Executive Education
    Hang Lekir 1 No. 6, Senayan, Jakarta
  1. Price
    Rp 4.500.000,-
  • Corporate Rate 7%
  • Binusian Discount 7%
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