BINUS Business School

Creative Thinking for a Self-Development Strategy

A company’s innovation capability is becoming increasingly important in sustaining a competitive advantage. A challenge constantly faced by companies is how to innovate. It’s vital to innovate to meet a company’s particular objectives and help establish sustainable differentiation. Innovation depends on creativity, which can be built based on having a creative thinking skill for a development strategy.

Experience and impact:

  • Understanding the importance of innovation
  • Realizing the three components of creativity
  • Comprehending barriers to creativity and how to avoid them
  • Understanding creative problem solving using brainstorming and SCAMPER

Session topics:

  • Understanding the importance of innovation
  • Innovation and creative thinking skills
  • Creative problem solving with brainstorming
  • Creative problem solving with SCAMPER