BINUS Business School

International Professional Week 2023: Exploring the Role of International Business and Diplomacy in the Digital Era

Quality education is one of the crucial factors in shaping future leaders and entrepreneurs. BINUS Business School-International Undergraduate Program (BBS-IUP) proudly hosted International Professional Week (IPW) on May 24th and 25th, 2023. This event provided a valuable opportunity for students to expand their knowledge and business networks.

As a university that focuses on student-centered learning, BINUS Business School is committed to empowering every student to develop their business and entrepreneurial skills and create sustainable, globally-oriented businesses. To support this goal, International Professional Week was established.

IPW itself is a previously unprecedented activity. In 2022, BBS-IUP lecturers initiated this event. The objective of this activity is to create an exclusive networking environment for students to expand their partnerships with other stakeholders, such as governments, non-governmental organizations, and industry professionals. Direct interactions between students and partners are facilitated through seminars and workshops.

The Main Theme: The Role of International Business and Diplomacy in the Digital Era

The main theme of this year’s IPW is “The Role of International Business and Diplomacy in the Digital Era.” Binus Business School recognizes that the current global business environment is driven and empowered by strong diplomatic relations between countries. Therefore, this event aims to create a platform for leading professionals to share post-pandemic corporate business strategies and provide guidance on how to tackle future business challenges in a technologically advanced digital age.

This event is also essential due to the impact of the Covid-19 pandemic, which has drastically transformed the way industries operate. Students are now faced with a rapidly evolving and changing business environment. Thus, it is crucial for them to learn directly from professionals, enabling them to develop the understanding and skills necessary to create sustainable businesses.

Inviting Various Professional Speakers

IPW 2023 provides students with an opportunity to interact with various successful professional speakers in their respective fields. On the first day of the event, Wednesday, May 24th, 2023, the participants listened to discussions under the theme “Trade and Investment Diplomacy in the ASEAN and European Context.

Some of the invited speakers included: HE Abdulmonem Annan, Ambassador of the Syrian Arab Republic to the Republic of Indonesia; Ernesto Simanungkalit, Coordinator of Trade and Investment Agreements at the Ministry of Foreign Affairs of the Republic of Indonesia; Toari Worang, Consul/Economic Affairs Officer at the Consulate General of the Republic of Indonesia in Frankfurt, Germany; and Derry P. Iskandar, Economic, and Investment Consul at the Consulate General of the Republic of Indonesia in Marseille.

On the second day, Thursday, May 25th, 2023, the speakers discussed interesting topics such as “Indonesia Market Opportunities and Challenges From The View of Global Pharmaceutical Company,” presented by Sulfina Arindah, Director of the Healthcare Business Unit at Merck Indonesia.

Additionally, Dyan Shinto E. Nugroho, Head of Policy and Government Relations at GOTO, discussed “Driving Digital Transformation in Government and Public Policy.” The activities took place both online via Zoom and onsite at the BINUS Business School Joseph Wibowo Center Campus.


Through IPW 2023, BINUS Business School is committed to providing valuable business insights to its students. This event offers students the opportunity to expand their knowledge about various industries and leading organizations. Furthermore, IPW serves as a platform for students to expand their business networks by directly interacting with stakeholders such as governments, non-governmental organizations, and local and international businesses.

BINUS Business School hopes that through IPW, students will gain valuable inspiration and insights to create agile, innovative, and sustainable businesses in the ever-evolving digital era. With the knowledge and skills acquired from this event, it is expected that students from BINUS Business School will become future leaders capable of facing the challenges of an increasingly complex business world.