BINUS Business School

The Importance of Personal Branding for Your Business and Career: A Special Sharing Session with Amanda Nurani

BINUS BUSINESS SCHOOL held the Appreciation Day for BINUSIAN on the topic of “Pentingnya Personal Branding untuk Kesuksesan Karir Generasi Masa Kini” on Saturday, 8 February 2020, at BINUS JWC Campus, Senayan.

In this special sharing session, Amanda Nurani, the Business Owner of Tahu Go! Fatmawati and Kopi Hari Ini Fatmawati, who’s also a BINUS BUSINESS SCHOOL MM in Business Management alumna, shares the importance of personal branding for business and career.

Amanda also took herself and her business, Tahu Go! Fatmawati, as an example of the topic. In doing business, Amanda always tries to serve the best product, treat the customers well, and give a warm and satisfying experience. She also always maintains the quality even though the demand is huge. By doing those things, people can appraise themselves, spread the word, and shape as well as strengthen her personal and business brand.