Dr. Dahlia Darmayanti, MIM

Dr. Dahlia Darmayanti, MIM

Subject Content Coordinator
Room 402, Binus International, JWC Campus. Jl. Hang Lekir I no.6 Senayan, Jakarta 10270, Indonesia.

Dahlia Darmayanti is lecturer of international marketing, services marketing, and global business environment at International Undergraduate Progam at Binus Business School, BINUS University. She received her Doctor of Philosophy from the School of Business and Management, Bandung Institute of Technology (SBM-ITB) at Bandung, earned her master’s in international management from Thunderbird School of Global Management at Arizona, USA  and her bachelor or Sarjana S-1  in International Relations from Padjadjaran University at Bandung.

Dahlia’s main research interest is marketing area such as  international marketing, branding, services marketing, health care marketing, service dominant logic and service science. She published several academic articles in several Scopus journals and presented her research in international academic conferences also.  She had a chance to share her research in health care marketing in one of prestigious academic conference: The 5th Naples Forum on Service in Sorrento, Naples-Italy in 2017.

Prior to joining the Binus Business School faculty in 2010, Dahlia was part of business development team of a satellite owned and operator company in Indonesia for more than 10 years. She had some experiences in international business contract negotiation and management, services marketing as well as business to business marketing with telecom supplier and service provider such as Lockheed Martin of USA, Ericsson of Sweden, and Celcom of Malaysia. She was based in Singapore for a couple of years to expand the satellite service business in Asian market.  After she earned her master’s degree, she  joined as intern in Trade Finance Division in Sumitomo Bank, San Francisco, USA.

Academic Qualifications

2021    School of Business and Management, Bandung Institute of Technology (ITB), Bandung, Indonesia – Doctor of Philosophy.

1995  Thunderbird School of Global Management ( previously, American Graduate School of International Management), Arizona,  USA – Master of International Management.

1992     University of California (Extension), Berkeley, California, USA – Certificate Program in Marketing.

1991     Padjadjaran University, Bandung, Indonesia – Bachelor or Sarjana S-1, major: International Relations.


2014     Sustainability by GEF Institute, USA.

INOPEDA (Innovation Pedagogy) by BINUS University, Indonesia and TURKU University of Applied Science,   Finland.

2011     Green Economy: Exploring Paths to Vibrant Future by LEAD Indonesia, Indonesia.

Research and Publication

Academic Journals and Conference Proceedings:

Anggraeni, A and Darmayanti, D. (2020).  Religiosity and Intention to Complain: A Case of Religious Service Consumption, PalArch’s Journal of Archaeology of Egypt / Egyptology, 17(7), 3094 – 3104 (Index: Scopus Q3).

Darmayanti, D., Simatupang, T.M., and Rudito, P. (2019). Patient engagement activities with health care professionals in continuous ambulatory peritoneal dialysis therapy: an exploratory pilot study,  International Journal of Nephrology and Renovascular Disease, 2019 -12: 103 -112  (Index: Scopus Q2).

Darmayanti, D., Simatupang, T.M., and Rudito, P. (2018). Lessons Learned for Novice Researcher from a Qualitative Study of a Case on Continuous Ambulatory Peritoneal Dialysis,

International Journal of Medical Research & Health Sciences 7 (5), 106-111 (Index: Web of Science, Clarivate Analytics).

Darmayanti, D. (2018). Challenges for caregiver of the patient with continuous ambulatory peritoneal dyalisis: an exploratory pilot study, Proceeding of the 6th International Conference on Research in Life-Sciences & Healthcare (ICRLSH).

Darmayanti,D., Simatupang, T.M., and Rudito, P. (2017). A pilot study on value co-creation activities in health care: A study on continuous ambulatory peritoneal dialysis, Proceeding of the 5th Naples Forum on Service, June 2017.

Darmayanti,D., Simatupang, T.M., and Rudito, P. (2016).  Integrating Value Co-creation and Branding in Health Care: Current and Future Developments, Proceedings of International Congress on Logistic and SCM Systems.

Manwani, K.R., and Darmayanti, D. (2015). The Importance of Brand Heritage A Study of Luxury Fashion Brands in Jakarta, Advanced Science Letters, Volume 21, Number 4, April 2015, pp. 768-771 (Index: Scopus Q4).

Darmayanti,D., and  Cahyono, H. (2014). The Influence of Perceived Service Quality, Attitudinal Loyalty and Corporate Social Responsibility on Repeat Patronage Intentional in Retail Banking in Indonesia, Journal of Business and Retail Management Research (JBRMR) Vol. 8, issue  .(Index: Scopus Q4 , EBSCO).

Winata, F.R., and Darmayanti, D. (2009). Country of Origin Stereotyping and Consumer Ethnocentrism in the Indonesia Automobile Industry, Journal of Business Strategy and Execution- Binus Business School Vol 1, No. 2.

Case Study:

Rahardjo, L and Darmayanti, D. (2016). Martha Tilaar Spa goes to Malaysia, The New Global Marketing: Local Adaptability for Sustainability and Profit  by Johny K. Johansson and Michael T. Furick.

Darmayanti,D., Furinto, A., and Killis, A., (2010). BlitzMegaplex: Raising the Bar of Fantasy and Fun, BINUS Case Center, Jakarta (accessed: www.thecasecentre.org).

Professional Engagement

Examiner for Astra Middle Management Development Program (AMMP), Astra International, Jakarta.

Examiner for Mandiri Syariah Development Program, Mandiri Syariah University, Jakarta.

Mentor in Marketing of Small Medium Enterprise (UMKM), Grab #TerusUsaha Akselerator UMKM, Jakarta.

Rewards and Grant


2018    Best Paper Presenter in technical presentation and research contribution,

6th International Conference on Research in Life-Sciences & Healthcare (ICRLSH).


2018     Grant from Direktorat Jenderal Pendidikan Tinggi of Republic of Indonesia.

2017     Internal Grant from BINUS University.