Previously working in the media industry, Ayu joined Binus International in 2011 as a part-time lecturer in the Marketing department. With her Communication Studies background, she became a faculty member in the Communication department in 2015 teaching subjects with public speaking, communication and media, and mass communication relevance before assigned to International Business program in October 2019.
An enthusiast of social responsibility programs, Ayu co-established an NGO that specializes in providing access to clean water in remote area of Rote Ndao, a regency in East Nusa Tenggara and built an early childhood education (PAUD) in one of the villages. She enjoys volunteering for various education causes, travelling, reading, and never forget her cup of coffee.
Academic Qualifications
2008 – 2010 Master of Management, Marketing, PPM School of Management
Thesis “Perencanaan Strategik Pemasaran Online Toko Buku Immanuel Tahun 2011 – 2014”
2000 – 2003 Bachelor of Arts, Communication Studies, University of Missouri, Kansas City
Teaching
- Marketing Communication
- Introduction to PR and Creative Advertising
- Consumer Behavior
- Business Communication
- Theory of Mass Communication
- Digital Campaign and Promotional Management
- Interpersonal Communication
- Intercultural Communication
- Introduction to Management and Business
- Marketing Management
Refereed Journal Article
- Hermawan, M. S., & Silalahi, A. T. (2022). An enigmatic term of ‘bean-counter’: A changing phenomenon in Indonesia’s accountant. Jurnal Akuntansi dan Auditing Indonesia, 26(2).
- Silalahi, A. T., Wulandari, R., Akbar, M. F. R., & Kristopo, H. (2022, December). Exploring Emotional and Cultural Intelligence of Undergraduate International Students at an Indonesian Private University. In Journal of International Conference Proceedings (JICP) (Vol. 5, No. 5, pp. 12-21).
- Silalahi, A. T. (2021). Micro-Influencer Celebrity’s Communication Strategy in Brand Promotion. Humaniora, 12(1), 21-28.
- Silalahi-Tiara, A., Liudi, D. (2018). Digital Promotion Usage in Cultivating Brand Engagement Among Millennials Users At Starbucks Indonesia. Journal of Business Strategy and Execution, 10(1), 78-96, http://journal.binus.ac.id/index.php/JBSE/article/download/5171/3459
Book Chapter
- Anggraeni, A., & Silalahi, A. T. (2020). Retailing in Indonesia: A Deeper Look Into the World’s Growing Market. In Global Challenges and Strategic Disruptors in Asian Businesses and Economies (pp. 214-223). IGI Global.
Conferences
- Silalahi-Tiara, A., Wulandari, R. (2020, Sep 25). Beneath the Mask: How Indonesians Optimism in coping with COVID-19 Reflected in the Emerging Fashion Trend. Paper presented at ICOBIRD Conference, Binus Anggrek, Jakarta.
- Silalahi-Tiara, A., Anom, A.K. (2018, Sep 4). Student’s Perspectives on Social Networking Sites Usage in Class. Paper presented at 5th International Conference on Management, Hospitality & Tourism and Accounting (5th IMHA 2018), Binus Anggrek, Jakarta.
- Silalahi-Tiara, A., Sadarangani, K. S., (2015, Nov. 27‐28). Impacts of Social Media, Mobile Marketing, and In-store Promotions towards Impulse Decisions. Paper presented at Seminar Ilmu Manajemen, Universitas Indonesia, Depok.
Trainer
BINUS CREATES
- “Communication at Work” for First Line Manager level at MPM Distributor, Surabaya. PT. Mitra Pinasthika Mulia is the primary dealership of Honda motorcycles in East Java and East Nusa Tenggara regions. – May 2016
- “Customer Orientation” – ODP PT. Bank DKI – Januari 2023
Marketing Communication
- Provide training of “Menciptakan Komunikasi yang Baik dengan Pelanggan” for Supervisor and Manager level of FX tenants, Jakarta
- Recipient of Chancellor Non- Resident Awards 2000 – 2003, University of Missouri – Kansas City
- Recipient of Best Lecturer Award – 2013, 2014, 2015, Marketing Department, BINUS Business School
- Long Service Year Award <30 years – 2016, BINUS University
- Recipient of Best Lecture Award – 2017, BINUS University
- 2019 Binus University International – Teaching Grant (IDR 6,000,000) to support research paper entitled Video – Based Learning and its application in Higher Learning Education
- 2018 BINUS University International – Internal Research Grant (IDR 10,000,000) to support research paper entitled Urban millennial purchase behavior: A shopper’s profile of college-age consumers
- 2017 BINUS University International – Internal Research Grant (IDR 8,000,000) to support research paper entitled Student’s Perspectives on Social Networking Sites Usage in Class: A Case Study in an International University in Jakarta