The International Business Program recently welcomed high school students to an exciting International Business Workshop, designed to spark curiosity and build awareness about the world of global commerce on April 10, 2025.

The workshop opened with a lively introduction to international business practices, where students explored how companies navigate global markets, adapt to cultural differences, and develop strategies to compete across borders. The session provided a glimpse into the challenges and opportunities of doing business internationally—setting the tone for an inspiring day of learning.

Students then dove into an interactive workshop focused on expanding local businesses to international markets. Working in teams, they identified unique local products and developed creative market entry strategies for global expansion. With guidance from academic mentors and industry professionals, students presented their ideas in a pitching session that combined business insight with entrepreneurial flair.

This immersive experience not only introduced students to the fundamentals of international business but also encouraged teamwork, critical thinking, and global awareness.

By the end of the day, students left feeling empowered, with new perspectives on how they could one day take part in shaping the global business landscape.