International Business

How creative industries start-ups adapts with the current situation

Large-scale Social Restrictions (PSBB) in this pandemic condition caused many public facilities, educational facilities, and even offices to be closed. Restaurants only serve orders to take home or just order online. Various courses and training institutes must instantly change their learning patterns online. Businesses must adapt quickly to survive. The creative industry as one of the contributors to the Indonesian economy and contains many young entrepreneurs are quite affected by this.

Seeing this situation, BINUS Startup Accelerator (BiSA) wants to continue to build the enthusiasm of young entrepreneurs. Through Young Entrepreneur Talk (YET), BiSA will discuss several things in the field of marketing marketing, such as: how the creative industries (music and culinary) can survive and rise in the COVID-19 situation, also how changes are made from the marketing side in order to continue convincing prospective buyers and retain customers. In addition to marketing, there will also be discussion about marketing to or retaining employees in order to remain productive and enthusiastic and to adjust business processes.

Young Entrepreneur Talk (YET) 

Date: Wednesday, 20 May 2020
Time: 16:00-17.30 
Topic: How Creative Industries Startups Adapt with the Current Situation


  1. Nathania Karina, Founder of Andante Music School, Music Director and Co-Founder Trinity Youth Symphony Orchestra (TRUST)
  2. Stefanie Kurnadi, Founder Warunk Upnormal and Bakso Boedjangan, Co-Founder

Moderator : Ayuphita Tiara Silalahi, B.A. M.M (Deputy Head of Program – International Business, BINUS International)

You can find the recorded webinar here