International Business

Dr. Mark Loo

University : Associate Professor, Mihalcheon School of Management, Concordia University of Edmonton, Canada.

Dr.  Mark Loo has over 20 years of international sales and marketing experience in diverse industries including office automation, multilevel marketing, advertising and training consultancy.  He had been a Business Representative for Mesiniaga/IBM, Marketing Coordinator and Sales Trainer for Amway managing 55% of national sales, copywriter at Quantum: FCB, Account Supervisor at Ogilvy and Mather and Associate Account Director at Union 45/Publicis before starting and managing his management training consultancy for 12 years until he landed in Canada.   He has designed and delivered customized executive development programs for over 100 clients and served as a panel consultant for national institutions of management in Brunei, Malaysia, Mauritius and Singapore.   He has also conducted management workshops for corporate clients in China, Indonesia and Thailand.  Due to his industry experience, Dr. Loo had been sought to teach BBA and MBA twinning programs from UK, US, Australia and Netherlands since 1990.  Dr. Loo taught business at Taylor University College before his appointment at Concordia.

Dr. Loo was admitted as Fellow of the Academy of Marketing Sciences in 2000, and holds trainer certification with the American Management Association and Tack Training UK.   Currently, he is the Chair of Education in the Alberta Chapter Board of Directors of the Marketing Research and Intelligence Association.

In his spare time, Dr. Loo enjoys travelling, playing badminton and table tennis, trying out eateries, participating in small interest groups and facilitating Alpha programs.

Research Interests : Multicultural studies such as Attitudes and Perceptions of Islamic Banking among Muslims and non-Muslims; Negotiation Styles among Chinese, Indians and Malays; Marketing Effectiveness of Multinational Corporations vs. Local Firms; Market Orientation, Buying Process and Loyalty Marketing.  Recently, Dr. Loo developed an interest in Small Business, Global Competitiveness and Spirituality at Workplace research.

For more information https://concordia.ab.ca/management/departments/mihalcheon-school-of-management/management-faculty/mark-loo/

 


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