International Business

Associate Professor Antonio Ladron de Guevara Martinez

Associate Professor in Marketing, University of Pompeu Fabra, Barcelona, Spain.

Area of Expertise: Strategic Marketing(Consumer Choice Models, Diffusion of Innovations)

Prof. Antonio received his Ph.D. in Economics, Universidad Carlos III de Madrid, Spain with Dissertation on: “Real Business Cycles and Long-run Growth in Models with Human Capital Accumulation.” Advisor: Dr. Manuel Santos Santos. Economics Department, Universidad Carlos III de Madrid. Extraordinary Ph.D. Award: “Premio Extraordinario de Doctorado” 1997. His research interests are Consumer Choice Models, Multi-market and International Diffusion Models, and Technological Innovation and Communication Networks. He used to be the Director of the MSc. In Marketing Barcelona School of Management Pompeu Fabra University Since 2014

Research Interests

  • Consumer Choice Models.
  • Multi-market and International Diffusion Models
  • Technological Innovation and Communication Networks

For more information, https://www.upf.edu/web/econ/entry/-/-/16461/403/antonio-ladr%C3%B3n-de-guevara


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