She completed undergraduate program in Veterinary Medicine Bogor Institute of Agriculture, Bogor, Indonesia. She pursued her master degree in Magister Management Program at BINUS Business School, Bina Nusantara University, Jakarta, Indonesia. She completed Doctor of Management at Doctor of Research in Management at BINUS Business School, Bina Nusantara University, Jakarta, Indonesia. She has more than 20 years’ experiences in industry in sales, marketing and general management. Currently she is a faculty member in Bina Nusantara University. She lectures in management topic (Digital Business Strategy, Strategic Management, Human Resources Management, Business Simulation, Microeconomics, Business Economics) in BINUS Business School Undergraduate Program. She is also a facilitator in corporate training in Strategic Management, Marketing and Human Capital. She has published more than 20 Scopus publications and 20 book chapters. Interest in research and areas of expertise are in digital business, business development, leadership, strategic management and marketing management.
[CASE STUDY] GREEN IS IN THE EYES OF BEHOLDER - A CASE OF SC JOHNSON GREENWASHING IN US
In 2001 SC Johnson launched The Greenlist™ program. The GreenlistTM is company program to evaluate and assess the ingredients of SC Johnson product. The program has goal to continually improve products by choosing ingredients that better protect human health and the environment. However, SC Johnson using its own assessment process to claim the safety of the product and the social and environment protection and put their patented logo based on their own company assessment. For that SC Johson faces several law suits which some have been settled out of court. The questions are Is Company owned assessment a fair method to make any safety and environment claim?; From ethical point of view, is such practice acceptable from the view of accountability, tranparancy and fairness?; Is SC Johnson doing Greenwashing marketing?