About Business Management & Marketing Program

Why Business Management and Marketing?

Business Management and Marketing program is an international undergraduate program of Binus Business School. In the Business Management and Marketing program, not only that students learn all aspects of managing a business, but they also learn all marketing aspects in a more specific and detailed manner. As one of the fastest-growing digital economies in the world, Indonesia has been the haven and will continue to be the next hotspot for digital business start-ups. As reflected in our courses, the Business Management and Marketing program emphasizes the digital aspects of business and marketing to respond to the thriving and dynamic startup scene in Indonesia. We prepare our students to have an entrepreneurial mindset and agility in welcoming global competition. We encourage our students to choose their career pathways, either to become entrepreneurs or corporate executives.

The Business Management and Marketing Program at Binus Business School offers Double Degree, Study Abroad, and Master Track programs with prominent international partner universities, allowing students to have a broader knowledge of and international exposure to the business and marketing practices worldwide. The acquired international experience allows students to have a wide network of knowledge and references that will be useful in making business decisions and navigating their professional lives later on. Students will have the opportunity to expand their social and business network globally, providing ways to spot and seize global working and business opportunities.

  • Strong Focus on Digital Business and Marketing 

Our program focuses on the digital aspects of business and marketing so that the students will be ready to be a part of Industry 4.0

  • Updated Curriculum

We have an established connection with industry partners to ensure the compatibility of the curriculum and industry demands. We regularly involve the industry to be part of the student’s learning process.

  • Faculties with International Qualifications and Extensive Working Experiences

Our faculty members received international qualifications from reputable universities worldwide. Their extensive working experiences coupled with their educational background promise a fun learning experience in the courses delivered in a student-centered manner.

  • Personalized and Dynamic Learning

Our small class size allows personalization and one-on-one interaction with the students. The student-centered learning method is designed to facilitate optimum interaction between students and faculty and allow the dynamic learning process.

  • Diverse Student Body

The diverse student body provides an enriched learning process. Students get multiple perspectives and international experiences through intensive collaboration inside and outside classrooms.

Career Planning

The four-year Business Management and Marketing program at BINUS UNIVERSITY INTERNATIONAL provides sufficient skills and confidence for our students to enter the real business world. Equipped with our Marketing and Management degree, students will have a wide range of career opportunities in a variety of industries.

Over the past decade, marketing has continued to gain prominence as a dominant orientation in business and as a process deployed by all departments within an organization. Therefore, the role of marketing professionals is vital in any type or size of company, as it act as connectors between customers and companies, including connecting customers to the product or service and to financial accountability. Some examples of marketing professions that students could aim for are Brand Manager, Product Manager, Brand Executive, Marketing Executive, Marketing Consultant, Market Research Analyst, Director of Sales, and many more. Despite being a marketing professional, students can also develop their own business and become entrepreneurs.

Binus Business School International Undergraduate Program also provides career support for students by disseminating information on the latest job vacancies and internships. This support service can be accessed from www.binuscareer.com.