Welcome to

BUSINESS MANAGEMENT & MARKETING PROGRAM

Location Available in 1 Campus
  • BINUS @JWC Senayan
Length of Study 4 years
Academic Title S.E. & B.Bus., S.E. & B.Com., S.E. & B.B.A., S.E. & B.Sc., S.E. & B.A.
Scholarship Learn more about BINUS Scholarship
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ABOUT THE PROGRAM

Business Management and Marketing program is an international undergraduate program of Binus Business School. In the Business Management and Marketing program, not only that students learn all aspects of managing a business, but they also learn all marketing aspects in a more specific and detailed manner. As one of the fastest-growing digital economies in the world, Indonesia has been the haven and will continue to be the next hotspot for digital business start-ups. As reflected in our courses, the Business Management and Marketing program emphasizes the digital aspects of business and marketing to respond to the thriving and dynamic startup scene in Indonesia. We prepare our students to have an entrepreneurial mindset and agility in welcoming global competition. We encourage our students to choose their career pathways, either to become entrepreneurs or corporate executives.
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AACSB
As the world’s largest business education alliance, AACSB International (AACSB) connects educators, students, and business to achieve a common goal: to create the next generation of great leaders. Founded in 1916, AACSB is the longest-serving global accrediting body for business schools, and the largest business education network connecting students, educators, and businesses worldwide. AACSB International (AACSB) announces that BINUS Business School at Bina Nusantara University has earned accreditation.
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AACSB
BINUS' SUSTAINABLE DEVELOPMENT GOALS
Fostering and Empowering through global community development and sustainable innovation.
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OUR LECTURERS

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OUR FACILITIES

    Exhibition Lounge
    Theater Class
    Admission
    Auditorium
    Musholla
    Parking Space
    Computer Laboratory
    Library
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STRATEGIC PARTNERSHIP

Industry
International
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PROSPECTIVE CAREER

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NEWS

  • Audrey Received Best Graduate Award during Binus Senayan Pre-Graduation Event

    10 December 2025

  • DIGIMARK 2025: Mind Over Market – Redefining Digital Investor Behavior In Collaboration with Ajaib Group

    08 December 2025

  • Guest Lecture Session by President Director of P&G Indonesia: “Brand Equity Measurement”

    13 November 2025
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EVENT

     

 

     

 

     

 

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KNOWLEDGE SHARING

  • BINUS Team 2 Achieves Multiple Honors at Global Innovation Spirit International Business Plan Competition 2025

    19 August 2025

  • BINUS Team 1 Students Win “Most Creative Team” Award at Prestigious China-ASEAN Innovation & Entrepreneurship Competition 2025

    19 August 2025

  • Ajaib Group: Empowering Indonesia’s Young Investors Since 2018

    25 June 2025

  • Rising Star: Caroline Bangun’s Journey to Winning the Asian Championship 2024

    09 June 2025

  • BMM Student Gaby Patricia Shines as Miss Chinese Indonesia Best Personality & Best Performance 2024

    20 May 2025

  • Why Young Indonesians Are (and Aren’t) Switching to Digital Banks

    21 April 2025

  • How Your Grocery Shopping Habits Are Revolutionizing Supermarkets

    17 April 2025

  • What Kind of Grocery Shopper Are You? The 3 Types Taking Over Indonesia

    17 April 2025

  • Why Omnichannel Shoppers in Indonesia Are Your Best Customers—And How to Keep Them

    17 April 2025

  • AI Shopping Assistants: Convenience vs. Privacy – What’s the Real Cost?

    16 April 2025

  • Gamification in Education

    29 February 2024

  • THE POP-UP ADS, MODE OF AWARENESS OR AVOIDANCE

    24 January 2024

  • Gamification Marketing

    05 June 2020

  • The Bag, the Shoes and the Young Lady: A Tale of Luxury

    19 May 2020

  • Why Design Thinking? Design Thinking and Its Contribution to The New Product Development Process

    19 May 2020
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DIGITAL LIBRARY

Guest Lecture Session from Headstart Indonesia
Guest Lecture Session from Royal Enfield Indonesia
A visit from the Ambassador of Peru to Indonesia
Guest Lecture session from GLICO INDONESIA
International Lecture Week 2024
Presenting Final Project
Lectures
Guest Lecture Session from MAP Club
Guest Lecture Session from Digital Innovation Lead of Danone Indonesia
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TESTIMONIAL

  • Sreydet Lay

    Sreydet Lay, a Cambodian student and proud BINUSIAN 2024, shares her experiences and what she has learned during her time at BINUS University

  • Kyo Alexander

    Kyo Alexander, BINUSIAN 2024, shares what he has learned during his time at BINUS University

  • Lavenia Veda

    Lavenia Veda BINUSIAN 2024, shares her thoughts on her journey at BINUS University  

  • Dzaki Rhadiyya Fathir

    Dzaki Rhadiyya Fathir is a student at BINUS University, part of the Binusian 2024 Here is his testimonial about studying at BINUS University  

  • Alyssa Ashley Hermawan

    This is the testimonial from Alyssa Ashley Hermawan, a proud BINUSIAN 2024.

  • Santa Lukita

      Santa Lukita is a graduate of Business Management and Marketing. She graduated from the 4+0 program in collaboration with University of Newcastle Australia. Binusian 2022 Here is her testimonial about studying in Binus:  
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