Facebook was released on February 4, 2004 by Mark Zuckerberg along with 4 other friends such as Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.

Since 2004, Facebook has introduced some of the features contained in the website. The News Feed feature introduced in 2006 allows users to communicate and view their friends’ activities on the website. It also allows for direct advertisement to the user’s News Feed. In 2007, Facebook introduced the Beacon feature, which collects data about its user activities, focusing on the habits of user shopping activities.

Beacon Tool is used to track user’s search data and purchases from partner sites, Facebook then broadcast this information to the user’s network. No need to wait too long, this feature reaps a lot of controversy and protests from the online community. Many communities believe that the Beacon Tool is a privacy violation and a user agreement violation by the company. The Beacon Tool records Internet activity of Facebook users and sends this activity back to Facebook which then publishes across the network of Facebook users. The Beacon Tool is applied to all Facebook users by default.