DISASTER AVERTED: SAMSUNG CRISIS MANAGEMENT STRATEGY OF GALAXY NOTE 7

This study investigates the crisis management strategy of Samsung during the Galaxy Note 7 fiasco in 2016. The company recalled the product globally less than a month after launching because there were reports about the product overheating and even exploding. As one of the biggest electronic companies in the world, Samsung did their best to avert the crisis and worked on how to gain the trust from the customers while investigating the cause of the product’s defects. The company conducted a series of strategies to manage the crisis that happened globally.