Understanding The Role Of Sensory, Emotional, Social And Memorable Experiences In Behavioural Intention Of Indonesia’s Music Concert Industry


Carissa, A., Natalia, J., Lasini, M. & Gunadi, W. (2020). Understanding The Role Of Sensory, Emotional, Social And Memorable Experiences In Behavioural Intention Of Indonesia’s Music Concert Industry. IJSTR, 9(1) 370 - 381
Keyword
Experiential Marketing, Sensory, Emotional, Social, Memorable, Behavioural Intention
Journal
10
Volume
9
Issue
1
Page Start
370
Page End
381