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The Effect of Ad Content and Ad Length on Consumer Response towards Online Video Advertisement

Publish Year
2020 Keywords
ad content, ad length, consumer response, online video advertisement

Artificial Intelligence for a Better Employee Engagement

Publish Year
2021 Keywords
engagement, employee engagement, work engagement, technology, technology enabler, artificial intelligence, software, application.

The Effect Of Perceived Usefulness, Perceived Ease Of Use, Perceived Risk And Technology Readiness On Intention To Use E-Banking In Jakarta

Publish Year
2021 Keywords
perceived usefulness, perceived ease of use, perceived risk, technology readiness, intention to use e-banking.

Flexible Working Arrangement, Stress, Worklife Balance And Motivation: Evidence From Postgraduate Students As Worker

Publish Year
2020 Keywords
Flexible Working Arrangement;Stress;Work-Life Balance; Motivation;Multiple Roles

Effects of Social Media Marketing Activities Toward Purchase Intention Healthy Food in Indonesia

Publish Year
2021 Keywords
Social Media Marketing, Purchase Intention, Brand Equity, Customer Trust, Healthy Food

Human Capital Management Policy Effect on Employee Performance

Publish Year
2021 Keywords
Policy, Human, Capital, Management, Effect, Performance, Employee

Employees Perception of Human Capital Practices, Employee’s Productivity, and Company Performance

Publish Year
2019 Keywords
human capital, employees’ productivity, company performance

The Determinant Factors of the Intention to Buy Virtual Good In Multiplayer Online Battle Arena

Publish Year
2020 Keywords
Dota 2, Online games, Purchase intention, Virtual goods

Factors Affecting Millenials’ Acceptance of E-Money Application in Jakarta

Publish Year
2021 Keywords
E-Money Acceptance, Perceived Usefulness, Trust, Millennial Behavior
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