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Understanding The Role Of Sensory, Emotional, Social And Memorable Experiences In Behavioural Intention Of Indonesia’s Music Concert Industry

Understanding-The-Role-Of-Sensory-Emotional-Social-And-Memorable-Experiences-In-Behavioural-Intention-Of-Indonesias-Music-Concert-Industry (1)


Carissa, A., Natalia, J., Lasini, M. & Gunadi, W. (2020). Understanding The Role Of Sensory, Emotional, Social And Memorable Experiences In Behavioural Intention Of Indonesia’s Music Concert Industry. IJSTR, 9(1) 370 - 381
Keyword
Experiential Marketing, Sensory, Emotional, Social, Memorable, Behavioural Intention
Journal
10
Volume
9
Issue
1
Page Start
370
Page End
381
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