Motivation Of Household Electricity Customers To Generate Electricity In Indonesia

Technological developments in the world of electricity enable household electricity customers to generate independent electricity. It is reflected from the matter of concern for the environment, electricity tariff, attraction toward technology, attraction toward electricity, reputation of electricity companies, and power outage. The test was carried out empirically to reveal the motives and characteristics that significantly influence the intention to generate electricity at the household scale by using, for instance, electricity from renewable energy. The results of research in Indonesia show that the motivation of household electricity customers is influenced by financial factors related to the price of electricity tariff and supporting factors such as government subsidies, regulations on power generation equipment and the selling price of electricity. Meanwhile, concern for the environment, attraction toward technology, attraction toward electricity, the reputation of the electricity company, and power outages do not significantly influence the motivation of household electricity customers.