FACTORS THAT INFLUENCE ONLINE PURCHASE INTENTION THROUGH E-COMMERCE IN INDONESIA

The growing number of smartphone usage and internet usage drives opportunities for many companies that engaged in the e-commerce industry, especially in Indonesia. This paper describes a theoretical model for investigating information quality and e- service quality as determining factors that affect online purchase intention of e- commerce usage when perceived risk acts as a mediator between them. The research model, however, is developed based on a combination of several previous studies. Data sample for this study is collected by a survey from 200 respondents on the Jabodetabek region and analyzed by SmartPLS 3. The results of this study showed that perceived risk negatively impacting online purchase intention, which high perceived risk will lead to consumer unwillingness to purchase. Good quality of information and e-service can increase consumer’s willingness to purchase on an e-commerce site. Meanwhile, uncertain information and poor quality of the website that consumers received from online sites lead to their perceived risk higher and impact consumers’ intention to purchase. Furthermore, this study shows a mediation relationship of perceived risk and variables of information quality and e-service quality toward purchase intention.