Customer Loyalty and Satisfaction in Mutual Fund Portal: Design Feature, Service Quality and Product Variety

The purpose of this paper is toexamine relationship the customer loyalty to customer satisfaction to portal design featuresand customer service quality of Mutual Fund Online portalin Indonesia. This relationship is important as a marketing strategy to attract and retaincustomersby leveraging digital technologies to extend Mutual fund online selling portalproduct, services,and deliverycapabilitiesin Indonesia.