Analysis of Factors Affecting Consumer’s Continuance Intention to Use Mobile Payments with a Value-Based Adoption Model (Vam) Approach

This trend has succeeded in changing the behavior of various technology users in the world. This is very interesting. In fact, the internal and external sides of users can influence the behavior intention of a person which cannot be separated from the benefits and sacrifices that are felt when becoming a mobile payment user. In 2018, Indonesia proved to be a good market for mobile payments and is expected to continue to grow in 2020 and beyond. Therefore, this study aims to analyze several related factors to identify a relationship with consumer intention to continue using mobile payment services in Indonesia through the VAM Model approach. which supports the user’s perception of perceived value. This research was conducted in the Jabodetabek area through an online questionnaire collection tool and generated quantitative data after being distributed to 280 respondents. The data obtained were processed using the Multiple Regression analysis method with SPSS 16.0 software.The results of this study indicate that not all of the suggested factors have significant positive effect in influencing consumers’ continued intention using mobile payments, namely, the perceived sacrifice factor, besides that it was found that the perceived benefitfactor of consumers is the strongest determinant besides the perceived convenience factor dan the social influence on consumer’s continuance intention to use mobile payments. The implications and limitations of this study are discussed at the end of this paper.