ACCEPTANCE OF THE USE OF SOCIAL MEDIA: CASE OF LINKEDIN IN INDONESIA NETIZEN

In this research to answer a research question on how to accept the use of social media: LinkedIn in Indonesia. This is in view of the condition that there is still a scarcity of research on the use of social media: LinkedIn, which is already a favorite as a media e-recruitment tool in previous studies. LinkedIn is also used by users as a tool to enhance the network of professionals that follows the rapid development of information technology. This research uses the Technology Acceptance Model (TAM) approach as a research framework and its modification based on previous research, uses a sampling technique called non-probability purposive sampling collected 335 respondents. The collected data is processed by using SmartPLS ver 2.0. Data analysis in this research is descriptive statistical analysis and inferential analysis with PLS or Partial Least Square approach. This analysis is a Multivariate SEM analysis. Based on the results of this research concluded that LinkedIn’s social Media acceptability in Indonesia has a positive response towards its users where there is a significant relationship for Ease of Use (EU), Critical Mass (CM), Capability (CP) and Trustworthiness (TW) towards continuity of use of the LinkedIn application. This LinkedIn can continue to be used as a platform to improve the professional network for its users. Trustworthiness (TW) is a variable in which respondents to be trusted to this application. It found that Indonesian people were open to disclose their education and work history to the public, without fear of being abused by third parties. Whereas Perceived Playfulness (PP) showed no significance for using LinkedIn. It is understandable that Social Media: LinkedIn is a professional network, which is indeed used for professional purposes.