Dr. Ir. Minsani Mariani, MBA

Dr. Ir. Minsani Mariani, MBA

Lecturer Specialist - International Business & Associate Professor in Strategic Management
mmariani@binus.edu
(+62-21) 2977-9100, Ext 7415
Building A, 4th floor, Binus Business School BINUS University, Alam Sutera Campus, Jl. Jalur Sutera Barat Kav.21 Alam Sutera-Serpong, Tangerang 15325, Indonesia

Profile

Associate Professor Minsani Mariani earned her Doctor from University of Indonesia, Master Degree in Business Administration from University of Birmingham, United of Kingdom and her Bachelor Degree in Electrical Engineering from Bandung Institute of Technology (ITB), Indonesia. Dr. Minsani Mariani has been a faculty member at Bina Nusantara University since February 2008 and was the Head of Program for Global Business Marketing at Binus Business School Undergraduate Program. She was also the Head of School for the School of Information Systems at Binus International from January 2010 to January 2014. Prior to her academic career, she held positions such as Division Head for the Financial Services Industry at Jati Piranti Solusindo, Account Manager at Microsoft Indonesia, and Account Manager at IBM Indonesia where she worked for 11 years.

Research Interest

Dr.  Mariani has published one journal article titled “The Roles of Functional Competencies, Dynamic Capability and Technology Flexibility in Crafting Product Superiority: A Study of Indonesian Packaged Software Developer” in the Pertanika Journal of Social Science and Humanities in 2018. She has also co-authored a conference article titled “Sistem Penghitungan Suara untuk Proses Penilaian Resiko Menggunakan Komputasi Awan” in the Prosiding e-Indonesia Initiatives (ELI) Forum ke VII 2011.

Teaching Interest 

Dr. Mariani has taught courses such as Corporate Strategy in International Business, Managing Business Information, Strategic Management in Business, Strategic Management in Business (OL), and Website Usability and Design in 2022.

Albertino, B., Leo, N. A., Anggawinata, S., & Mariani, M. (2025). Behavioral drivers and privacy barriers in smart health adoption: An integrated UTAUT2 study in urban Indonesia. 2025 International Conference on ICT for Smart Society (ICISS) (pp. 1-6). IEEE. https://doi.org/10.1109/ICISS66954.2025.11389706

Muktirizka, S. A., Prabowo, H., Mariani, M., & Maharani, A. (2025). Well-Being after Service: The Social Insurance Experience of Military and Police. Journal of Cultural Analysis and Social Change, 10(3), 1170–1179. https://doi.org/10.64753/jcasc.v10i3.2572

Wijaya, L. V., & Mariani, M. (2025). The influence of online brand community experience on customer engagement and loyalty: An application of the S-O-R framework in Indonesia’s beauty e-commerce. 2025 5th International Conference on Intelligent Cybernetics Technology & Applications (ICICyTA) (pp. 89-94). IEEE. https://doi.org/10.1109/ICICyTA68677.2025.11362385

Tahir, M. R., Irvan Prama Wijayanto, Sutrisno, T., & Mariani, M. (2026). Digital Leadership, IT Strategic Alignment, and Organizational Agility: The Mediating Role of Digital Transformation Adoption in Driving Sustainable Business Performance. Jurnal Manajemen Motivasi, 22(1), 2291–2304. https://doi.org/10.29406/jmm.v22i1.8863 (Original work published April 15, 2026)

Professional Experience

Februaty 2008 – Present

September 2019 – August 2022

January 2010 – January 2014

April 2004 – August 2005
2003 – 2004

Account Manager at