Didiet Gharnaditya, S.E., M.M

Didiet Gharnaditya, S.E., M.M

Faculty Member
didiet.gharnaditya@binus.ac.id
Building A, 4th floor, Binus Business School BINUS University, Alam Sutera Campus, Jl. Jalur Sutera Barat Kav.21 Alam Sutera-Serpong, Tangerang 15325, Indonesia

Didiet Gharnaditya is a faculty with experience in teaching, research and publication, community services, and personal development. He has researched various topics, including business strategy in digital marketing, e-marketing, customer satisfaction, and customer loyalty. He has also published several papers related to these topics.

In terms of teaching, Didiet has taught various courses such as customer relationship management, e-business for international business, global supply chain management, and international business. He also teaches courses on managing business information, market entry strategy, and multinational corporation management.

Didiet has over 15 years of experience in various fields, such as business development, project management, and education. He has worked as a Business Development Manager at PT Macroni Tei Indonesia and PT Cuscapi Indonesia, where he was responsible for managing and developing business processes, setting up operational procedures, expanding new branch businesses, and implementing policies and procedures. He has also worked as a Restaurant General Manager at PT Mitra Adi Perkasa, where he monitored and forecasted food and beverage revenues and expenses, managed EBITDA, controlled inventories, and implemented policies and procedures. Additionally, Didiet worked as a Head of Project for Opening Restaurant at American Hamburger Restocafe, and as a Lecturer for Marketing Management, Financial Management, and Management Information Systems at STIE Trianandra – Jakarta.

Didiet’s educational background includes a Master’s degree in Marketing from STIE Trianandra in 2004 with a grade of 3.76, and a Bachelor’s degree from the Islamic University of Jakarta from 1989-1994.

  • Business Development Manager

    PT Macroni Tei IndonesiaAug 2015 – Oct 2016 · 1 yr 3 mosGreater Jakarta Area, Indonesia

    • Managing and Develop Business Process • Set up System Operational Procedures • Responsible for Site Location, Project Management and Architect • Expand new Branch Business in Indonesia • Develop and Implement Policies and Procedures
  • Business Manager

    PT Cuscapi IndonesiaFeb 2014 – Aug 2015 · 1 yr 7 mosGreater Jakarta Area, Indonesia

      • • Responsible for all key market commercial decisions and plans • Proactively approach new potential clients • Expand company business in Indonesia • Manage the database of contracted companies in Indonesia • Develop business solutions that add value to new client’s
        Restaurant General Manager
        PT. Mitra Adi PerkasaDec 2012 – Feb 2014 · 1 yr 3 mosGreater Jakarta Area, Indonesia
          • • Monitor and forecast food & beverage revenues and expenses to ensure company goals are met on a monthly and yearly basis • Monitoring performance to ensure adherence to all standards in service, sanitation, and productivity to ensure exceptional guest satisfaction • Manage EBITDA for positive results • Monitor and control food and beverage inventories • Develop and implement policies and procedures • Local Store Marketing to increase Revenue
  • Head of Project for Opening Restaurant

    American Hamburger RestocafeAug 2011 – Sep 2012 · 1 yr 2 mos

    Dosen Manajemen Pemasaran, Manajemen Keuangan, Sistem Informasi Manajemen

    STIE Trianandra – Jakarta

  • General Manager

    Four Fingers IndonesiaDec 2010 – Aug 2011 · 9 mos

  • F&B Development

    BlitzmegaplexNov 2007 – Jan 2011 · 3 yrs 3 mos

  • McDonalds Indonesia

    12 yrs 1 mo