Binus Business School’s research activities in the field of International Business Management are centered around several key areas. The first area of focus is on the development and implementation of international strategic alliances, networks, and multinational enterprises. The school has conducted preliminary studies in this area, as well as developing a framework for multicriteria decision-making. Currently, the school is focusing on the application and evaluation of this framework in real-world scenarios.

Another important area of research is the global business environment, which includes analyzing the global economy, market structure, political and regulatory environments, and environmental risk. Binus Business School has conducted preliminary studies in this area and focuses on formulation, review, and recommendations.

The school is also conducting research on subsidiary and multinational team management, with a particular focus on subsidiary-headquarter relations, team and expatriate management, and a multicultural approach to the identification, framework development, and application.

In terms of international operations, the school is exploring ways to improve end-to-end supply chain management, from consumer to process improvement. They have developed a model for this and are working on implementing solutions.

Global marketing strategy is another key area of research. Binus Business School is exploring global branding, customer experiences, customer journey, market-entry, omnichannel approach, green marketing, and segmentation targeting and positioning. The school is conducting exploratory studies in this area, as well as developing models and conducting regional and comprehensive-based studies.

Finally, the school is researching the company internationalization process, focusing on MSMEs, startups, and enterprises. They are conducting exploratory studies on profiling and capacity building, as well as developing development and growth strategies and comparative studies. The school is also exploring implementation, strategy, and scaling-up of internationalization for these companies.

Overall, Binus Business School’s research activities in the field of International Business Management are diverse and comprehensive, covering a broad range of topics that are crucial for success in today’s global marketplace.