Tangerang, 22 November 2024 – BINUS University Alam Sutera campus hosted an International Lecture featuring Assoc. Prof. Puan Saadiatul Binti Ibrahim from Universiti Putra Malaysia. The event, themed “Artificial Intelligence Utilization in the Business Field,” brought together Small and Medium Enterprises (SMEs), students, and professionals keen on understanding the transformative impact of AI on business practices. The lecture was conducted in a hybrid format, with an engaging onsite audience and an equally enthusiastic online group participating via Zoom. 

During her presentation, Assoc. Prof. Puan Saadiatul shared profound insights into how AI is reshaping various aspects of the business world, from streamlining operations to enhancing customer experiences. She highlighted real-world applications such as personalized marketing strategies, and how to build a business in this digital era. SMEs in the audience found her examples particularly relevant as she discussed cost-effective AI solutions tailored to their operational needs, empowering them to stay competitive in a fast-evolving market landscape. The lecture not only shed light on AI’s transformative potential but also inspired attendees to embrace innovation as a tool for sustainable growth. This collaboration between BINUS University and Universiti Putra Malaysia exemplified the power of academic exchanges in bridging knowledge across borders. 

During the event, several lecturers from BINUS Business School also shared their expertise, presenting forward-thinking perspectives on emerging business trends and strategies. Their presentations delved into topics such as leveraging data analytics for decision-making, integrating AI into modern business models, and fostering entrepreneurial resilience in a digital-first economy. These sessions provided attendees with valuable insights and actionable takeaways. The collaborative effort showcased BINUS University’s commitment to equipping businesses with the tools and knowledge to thrive in today’s competitive environment. 

The event highlighted the transformative potential of AI and digital strategies in reshaping businesses, particularly for SMEs striving to remain agile and innovative. The collaboration between BINUS University and Universiti Putra Malaysia not only facilitated knowledge sharing but also reinforced the importance of academic partnerships in driving sustainable growth and cross-border innovation. Attendees left the event inspired to embrace technology and innovation as key drivers of success in an ever-evolving business landscape.