Profile
Dr. Augustie is an experienced leader with 11 years of overall leadership experience, including 2 years as a Student Council President. She possesses exceptional problem-solving and teamwork abilities, along with strong time management and multitasking skills. Fluent in English and Malay, Cindy also has a basic understanding of Korean, Arabic, and German.
In terms of organizational experience, Cindy has been actively involved in various student councils and leadership roles. She served as a member of the UUM Student Parliamentarian and the SLDC’s Presidential Council, representing different organizations to university administration. As the President of INASIS Maybank Student Leadership and Development Council, she represented all residents and played a crucial role in coordinating committee interviews, selection, and operations. Additionally, Cindy has experience as a Secretary and in the Safety & Welfare Department of the same council.
Cindy’s involvement extends to the Indonesian Student Association in Malaysia (PPIM) and the Indonesian Student Society (PPI). She held positions in the Art and Culture Department, overseeing the development, management, and promotion of arts and culture within the student organizations. She has also worked in the Bureau of Publicity for the ASEAN Youth and Community Festival and held the role of Secretary for the Indonesian Student Society.
In terms of working experience, Cindy completed an internship in Sales & Marketing at Asian Secret Sdn. Bhd., where she was involved in designing sales strategies, maintaining customer relationships, and analyzing sales data.
Cindy’s educational background includes a Ph.D. in International Business, a Master of Science in International Business, and a Bachelor of International Business Management (Hons.), all from Universiti Utara Malaysia.
Academic Qualification
- Ph.D. (International Business) Universiti Utara Malaysia – Sintok, Kedah, Malaysia
- Master of Science (International Business) Universiti Utara Malaysia – Sintok, Kedah, Malaysia
- Bachelor of International Business Management (Hons.) Universiti Utara Malaysia – Sintok, Kedah, Malaysia
Research Interest
- International Performance
- Strategy and Capabilities
- Environmental Dynamism
- e-Government
Teaching Interest
- International Business
- Cross-Cultural Management
- Business in Indonesia
Publications
- Benmoussa, M. S., Ibrahim, M., Augustie, C. (2022) ‘Moderating Role of Government Policy in Electronic Government Adoption among Algerian Petroleum Companies’, Electronic Government, an Int. J. doi:10.1504/EG.2023.10045864 (Accepted) Q3
- Augustie, C., & Benmoussa, M. S., (2022) ‘Systematic Retrieval of Export Performance: A Bibliometric Study’, Journal of Global Marketing (Under Review) Q2.
- Augustie, C., & Benmoussa, M. S., (2022) ‘Examining the Trend of Online Shopping pre-, during, and post- COVID-19 pandemic’, Quality & Quantity (Under Review) Q1.
Benmoussa, M. S., Augustie, C., Ibrahim, M. (2022) ‘Uncovering the International View of E-Government Studies, A Bibliometric Review’, Journal of Systems and Information Technology (Under Review) Q2. - Benmoussa, M. S., Augustie, C., Ibrahim, M. (2022) ‘E-Procurement: A Global Examination Based on Bibliometric Analysis’, International Journal of Procurement Management (Under Review) Q3.
- Augustie, C., & Saad, N. M. (2020). Appraising the Cultural Competency and Network competence of Indonesian SMEs on Export Performance. SSRG International Journal of Humanities and Social Science 7 (2), 74-79 indexed journal.
- Augustie, C., & Saad, N. M. (2019). Examining the Moderating Effect of Environmental Hostility on the Relationship between Entrepreneurial Orientation and International Performance of Indonesian SMEs. Int. J. Acad. Res. Bus. Soc. Sci., 9, 520-526 indexed journal.
Proceedings
- Augustie, C., & Benmoussa, M.S. (2021) Managing Market Knowledge and Environmental Dynamism when Internationalizing: Export Performance of Indonesian SMEs. BLM2ICAM4 an International Joint e-Conference, 11 September 2021, Malaysia.
- Benmoussa, M. S., & Augustie, C. (2021). Does Trust Help Top Management Support Adopting
e-Government among Algerian Companies? BLM2 ICAM4 an International Joint e-Conference, 11 September 2021, Malaysia. - Augustie, C., & Saad, N. M. (2019). Examining the Moderating Effect of Environmental Dynamism on the Relationship between Firm Innovativeness and International Performance of Indonesian SMEs. In 5th Annual International Conference on Management Research (AICMAR 2018) (pp.24-27). Atlantis Press.
Thesis and Dissertation
- Augustie, C. (2014). An analysis on factors influencing international online shopping: Indonesian perspective (Master Thesis, Universiti Utara Malaysia).
- Augustie, C. (2022). The Export Performance of Indonesian SMEs: The Effects of Entrepreneurial Orientation and Strategic Capability in a Dynamic Environmental (Doctoral dissertation, Universiti Utara Malaysia).
Employment History
Internship – Sales & Marketing at Asian Secret Sdn. Bhd. Malaysia . January 2012 – June 2012
Four months internship, has overseen designing sales strategies, serving, and maintaining good relationships with consumers, and recapitulating sales data.
Scholarships, Grants and Academic Awards
- Silver Award, BLM2-ICAM4 an International Joint e-Conference, 2021
- Front-liners Covid-19, Universiti Utara Malaysia, 2020
- Anugerah Kepimpinan Presiden INASIS, Student Laureate Awards, 2019
- Anugerah Sumbangsih, Majlis Anugerah Kerana Jasa Universiti Utara Malaysia, 2015