Profile
Dr. Nurcahyo love learning and teaching marketing, which is both of his passion and career. He completed his doctoral degree in March 2022 with a dissertation titled “Education Agency Competitive Advantages”. He has extensive experience in the education industry and joined GS FAME Business School to broaden his perspective and improve his career prospects. Subjects like Marketing and Strategy, which were new to him, piqued his interest, and he enjoyed applying quantitative and conceptual skills to analyze business problems. He excelled in projects, desk research, workshops, and class discussions.
After graduating from business school, Dr. Nurcahyo was offered a job as a Marketing Officer for the Indonesian market at the London School of Commerce (LSC) – Malaysia. He read extensively to keep himself informed about management thinking in his areas of work, such as structure and systems in an industry and organization, industrial marketing, and strategy.
Dr. Nurcahyo has been a lecturer for 8 years at President University, IMA Public Health School, and Binus University, and he has over 8 years of experience in education marketing. His passion is to impart knowledge and make an impact on a person’s life through personal tutorials, Q&A, case studies, and open discussions.
Academic Qualification
- 2019 – 2023 : Doctoral in Research Management (DRM) Bina Nusantara University, Indonesia
- 1996 – 1998 : Magister Management (MM), GS FAME Institute of Business, Indonesia
- 1989 – 1994 : Faculty of Management, University of Pancasila, Indonesia
- 1986 – 1989 : SMAN 81 Lab-School, Indonesia
Training/Course
Nov 2015 : Export Import Course
Mar 2000 : IATA Training Course
Research Interest
- Marketing strategy
- Consumer Behavoiur
- Export-Import Business
Teaching Interest
- International Trade
- Market Entry Strategy
- Export-Import Management
- Reseach Methodology for Business
- Thesis Advisor
Journal Publications
- The Winners Binus Volume 16, Number 2, ISSN 1412-1212 topic “Preparing SMEs in facing AEC 2015 through English training program to obtain export market”
- Binus Business Review, 8(1), May 2017, 23-29 DOI: 10.21512/bbr.v8i1.1790 , The Influence of Facility and Service Quality towards Customer Satisfaction and Its Impact on Customer Loyalty in Borobudur Hotel in Jakarta DOI: 10.21512/bbr.v8i1.1790
- Pertanika J. Soc. Sci. & Hum. 26 (T): 1 – 12 (2018) OCIAL SCIENCES & HUMANITIES, How Organisational Culture, Transformational Leadership, and Job Characteristics Affect Employee Engagement at PT XYZ
- Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol.2, No.3, Oktober 2017: 391 – 400 P-ISSN 2527–7502 E-ISSN 2581-2165, PENGARUH TRUST, PRICE DAN SERVICE QUALITY TERHADAP INTENTION TO PURCHASE PELANGGAN BHINNEKA.COM
- Amalee: Indonesian Journal of Community Research and Engagement | Vol. 1 No. 2 (2020) 149-157 ,Inovasi Alarm dan Kedisiplinan Masyarakat dalam Manajemen Pembuangan Sampah Rumah Tangga di Perkotaan
- International Conference on Biospheric Harmony Advanced Research 2020- IOP Conference Series: Earth and Environmental Science, Millennial behavior to use Grab and OVO in their activities
- Turkish Online Journal of Qualitative Inquiry (TOJQI)Volume12, Issue 6,June 2021, The Antecedent of Competitive Advantage and its implication on Business Performance(Study on Overseas Education Consultant In Indonesia)
- INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia – Edisi Desember 2020 / Pengaruh e-Service Quality terhadap e-Loyalty melalui e-Customer Satisfaction sebagai intervening pada pengguna Mobile Apps Studying abroad ( Studi Kasus Pada calon Pelajar di Jakarta )
- PJAEE, 18 (1) (2020) THE INFLUENCE OF TRUST AND SERVICE QUALITY ON LOYALTY THROUGH CUSTOMER SATISFACTION IN INDONESIAN MARKET PLACES
- 2020 International Conference on Information Management and Technology (ICIMTech), How does E-commerce Affects A Brick and Mortar Department Store? A Qualitative Case Study Analysis at one of National Department Store in Indonesia
- Journal of Business, Management, and Accounting Volume 2 E-ISSN 2714-870X Issue 1 March Edition 2020, COMPARATIVE ANALYSIS BETWEEN LOCAL AND EXPATRIATE CONSUMERS (CASE STUDY: LITTLE KICKERS INDONESIA)
- Journal of Critical Reviews, 2020, A conceptual study on business performance influenced by international experience, entrepreneurial orientation, company reputation and its implications on competitive advantage (a study on overseas education consultation in Indonesia)
- Jurnal Ekonomi dan Bisnis Kontemporer (2018), PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN KONSUMEN DAN DAMPAKNYA PADA LOYALITAS KONSUMEN STUDI KASUS GERAI DONUTS DI TANGERANG
- Jurnal Pengabdian Pada Masyarakat (2020) BEKICOT BUDIDAYA EKSISTENSI KEONG RACUN INDONESIA CITRA BERTARAF INTERNASIONAL
- International Journal of Scientific and Technology Research 2020, 9(2), pp. 352– 354 2020, 9(2), pp. 352–354, Digital marketing business strategy in Indonesia
- Advanced Science Letters, Volume 23, Number 4, April 2017, pp. 3061- 3063(3Analysis Balanced Scorecard in Tour Travel Agency in Indonesia
- Prosiding Seminar Nasional Manajemen Industri dan Rantai Pasok (UPPM) Politeknik APP Jakarta., PENGUJIAN VARIABEL ANTESEDEN TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK SANITARI, Vol 3, No 1 (2022).
Employment History
Enrichment Program Coordinator (EPC) – International Business Management at Binus Business School – September 2019 – Present
Subject Content Coordinator (SCC) of International Trade – International Business Management at Binus Business School. August 2014 – August 2019
Asst. Head of Marketing International Relations & STIKIM & STIKOM IMA at Indonesia Maju School of Health Sciences & Communication. Sept 2011 – August 2014
Asst. Coordinator Sales Marketing & ELS Language Centers. January 2011 – August 2011
Head of International Student Bureau at President University. December 2005 – December 2010
Senior Student Recruitment at President University. 2005 -2007
Marketing Officer – London School of Commerce for London. 2004 – 2005
Senior Education Counselor – Puri Overseas Study at Education Division of Puri Tour. 1994 – 2004