University of Suffolk, Ipswich Campus
University of Suffolk, Ipswich Campus

BINUS University proudly presents a highly anticipated seminar series featuring Asc. in collaboration with the University of Suffolk. Prof. Tom Vine. The “Multinational Corporations Management” seminar aims to equip students with essential knowledge and skills for managing global businesses. Dr. Vine, a renowned academic with extensive expertise in organizational studies, will deliver three sessions focusing on critical themes in international business. This exclusive program is open to Semester 5 students, offering them a unique opportunity to engage with advanced concepts and practical insights. The sessions are designed to provide students with valuable tools to excel in the global business arena. 

Dr. Tom Vine is an accomplished associate professor at the University of Suffolk, specializing in organizational theory with a transdisciplinary approach that bridges natural and social sciences. Holding a PhD in Management Studies from the University of Essex and recognized as a Senior Fellow of the Higher Education Academy, he has demonstrated expertise in qualitative methodologies like ethnography and discourse analysis, which inform his innovative approaches to teaching and research. Since his appointment in 2018, he has made significant contributions to academia, including supervising numerous PhD and MBA students, developing creative pedagogies, and publishing influential books and articles on machine consciousness, occupational change, and organizational sociology. Beyond academia, Dr. Vine has led management consultancy projects, provided strategic insights on issues like Brexit and post-pandemic recovery, and served as a subject matter expert for global institutions. A prolific speaker, he has delivered guest lectures internationally and organized major conferences, fostering collaboration across disciplines. Committed to inclusivity, he champions creative assessment techniques and initiatives to support neurodiverse learners, enriching the academic experience for students and colleagues alike. His dynamic career reflects a dedication to advancing knowledge, bridging theory and practice, and shaping impactful learning environments. 

The seminar kicks off on 21 November 2024 with a session on “International Market Selection, Expansion, and Entry.” This session explores strategies for entering and thriving in diverse markets, helping students understand key factors influencing global expansion. The second session, scheduled for 28 November 2024, addresses “Pre-departure Training and Emotions Management for Expatriates Working Abroad.” Here, students will gain insights into preparing professionals for cross-cultural challenges and managing the emotional complexities of working abroad. Each session integrates theoretical frameworks with real-world applications, ensuring participants gain a holistic understanding of multinational operations. The final session, on 5 December 2024, titled “Veblen, Bourdieu, and Conspicuous Consumption in Emerging Markets,” delves into consumer behavior in fast-growing economies. Dr. Vine will guide students through the interplay of economic and cultural factors that drive conspicuous consumption in these regions. The discussion combines academic theories with practical implications, making it highly relevant for aspiring international business professionals.  

Dr. Tom Vine recently enriched the academic experience of International Business Management students during a three-month visit to the program at BINUS University. His visit included a highly anticipated seminar series titled “Multinational Corporations Management,” where he delivered sessions on critical themes such as international market expansion, cross-cultural management, and consumer behavior in emerging markets. With his engaging teaching style and expertise in organizational theory, Dr. Vine provided students with valuable insights, blending academic theories with real-world applications. This collaboration not only strengthened the students’ understanding of global business dynamics but also fostered deeper academic ties between BINUS University and the University of Suffolk. Dr. Vine’s contribution left a lasting impact, inspiring students and faculty alike to pursue excellence in the global business arena.