The 6th International Lecture Week at the BINUS Alam Sutera Campus featured a deep dive into the transformative power of AI in business and education, with a particularly compelling first session led by Dr. Ihshan Gumilar from Fonterra, New Zealand. Dr. Ihshan’s session on Generative AI: A Game Changer for the New Business Frontier delved into the revolutionary impact of AI technologies on modern business practices. With a focus on generative AI, he unpacked how these advanced tools are reshaping industries by driving innovation, improving efficiency, and unlocking new opportunities.  

Dr. Ihshan’s session captivated the audience as he showcased the real-world applications of generative AI across diverse sectors, emphasizing its transformative effects on workflows and productivity. By automating complex tasks such as content creation, data analysis, and personalized customer interactions, generative AI is enabling businesses to scale operations and respond to market demands with agility. Through compelling examples and case studies, he illustrated how companies are leveraging AI to streamline processes, enhance decision-making, and foster creativity. Beyond the technical advantages, Dr. Ihshan also prompted attendees to consider the broader implications, discussing the ethical challenges and responsibilities that come with AI adoption, such as data privacy, algorithmic bias, and the importance of transparency.  The session not only highlighted the potential of generative AI to redefine the competitive landscape but also underscored its role as a critical driver of business transformation in an increasingly digital world. Attendees left with a deeper understanding of how to harness AI-driven innovations responsibly and strategically, ensuring alignment with organizational goals and societal values. 

Another engaging session at the 6th International Lecture Week was led by Dr. Mehran Najmaei from CBS International Business School, Germany. His presentation, titled Networking and Its Effects on SME Export Marketing Orientation in Emerging Markets—SEA Market, provided a fascinating exploration of how networking strategies can shape the marketing efforts of small and medium enterprises (SMEs) operating in dynamic and competitive markets. Dr. Mehran emphasized that in today’s interconnected global economy, networking is not just an optional tool but a critical strategy for SMEs aiming to expand their presence in international markets. His insights shed light on the profound impact of strategic relationship-building in enhancing export readiness, identifying opportunities, and navigating the complexities of emerging markets like those in Southeast Asia (SEA).  

Through real-world examples and case studies, Dr. Mehran demonstrated how effective networking can empower SMEs to overcome barriers to entry, adapt to market demands, and foster innovation. He discussed key practices, such as establishing partnerships with local distributors, engaging in trade fairs, and leveraging professional networks, as practical approaches to gaining a competitive edge. Dr. Mehran also highlighted the unique challenges SMEs face in emerging markets, such as resource constraints and limited access to market intelligence, and explained how networking can bridge these gaps by providing valuable knowledge, resources, and support systems. His session underscored the importance of cultivating meaningful connections not only for business growth but also for achieving long-term sustainability in a rapidly evolving economic landscape. 

The insights shared by Dr. Ihshan Gumilar and Dr. Mehran Najmaei during the 6th International Lecture Week provided attendees with a comprehensive understanding of the transformative role of AI and networking in shaping industries and driving business success in emerging markets. Their expertise highlighted the importance of embracing technological advancements and strategic relationships to remain competitive in a rapidly evolving global economy. By fostering critical discussions at the intersection of AI innovation, business strategy, and educational development, the event empowered participants to tackle the challenges and opportunities of digital transformation with greater confidence and adaptability.