Corporate Affairs in a Company

By: Anestessya Abidin

 

Corporate Affairs in a company are responsible for all internal company and external relation with a central government and local government. In Corporate Affairs, there are 3 sub division such as Government Relations, Corporate Communication and also Branding. Government Relations manage all relationship with the government, also keep a good relationship with the government. Because my company is a multinational company originated from China, many people will assume that China company is not good enough when create a product, so in government relations we have to manage a good relationship with the government, and make them have a faith with our company.

Corporate Affairs are responsible for creating and communicating a favorable public image. For the branding, we have to think and plan strategically. We have to keep updates with the trends, so we are aware to the changes and other issues. Branding often dealing with marketing department, like creating brand image for the company. For example, if the marketing department is targeting the youth market with a branding campaign, then Corporate Affairs department must be aware of this and emphasize the youth market in media campaign. Corporate Affairs play a important role in a company, communications within and outside of the company. Working closely with public affairs, government relations and internal stakeholders.

In a corporate communication, we have to deal with all internal and external communications of the company, in our company business, corporate communication must maintain and updates to the current political, economic situation that will affect to our business. Corporate Communications must keep updates with the political situation in Indonesia, because our company is not a local company, so we must aware to the situation. Also, corporate communications must monitor the media, what the media are said about the company and manage a good relationship with the media. In the corporate Affairs, we also responsible for managing Corporate Social Responsibility. Corporate Social Responsibility is a corporate initiative to assess and take responsibility for the company effects, on environmental and surroundings social wellbeing, where the company operates their business. Corporate Social Responsibility is a must to keep a good relation with the social surroundings.

For branding and public relation, branding create an identity image for the company and also its product. And government relations in my company have to deal with the government regarding permit, legal and law. Because our company is a developer of a new industry cities, so the government relations have a responsibility to obtain permit such as Investment Permit, Principle Permit, Siteplan Permit, AMDAL, ANDAL LALIN permit, before doing the development of the project. Government relations is an important role in Corporate Affairs, we manage all administration process before the development of the project. Without the permit, we can’t build anything, so we must obtain the permit first, then it is legally and allowed by the government to develop a project.

Corporate Affairs is like a foundation of the company. Manage and responsibility for external and internal process in the company. Also maintain a good relation with others. Government relations, Corporate Communication and Branding are related to each other. The government relations must maintain a good relationship with the government, also Corporate Communication must monitor any political updates that will affect the business, because in Government Relations, we must follows the regulations, so we must aware for any changes and political updates. And then, branding will create a brand image for the company.