Design Thinking & Entrepreneurship

Program Background

Today innovation is everyone’s business. Whether you are a manager in a global corporation, an entrepreneur starting up, in a government role, or a teacher in an elementary school, everyone is expected to get lean – to do better with less. And that is why we all need design thinking. At every level in every kind of an organization, design thinking provides the tools you need to become an innovative thinker and uncover the creative opportunities that are there – you’re just not seeing them yet

Program Objectives

After completing this program, the participants are expected to be able to:

  • Understand the concept of design thinking to solve complex problems and find desirable solutions.
  • Harness the tools and the process of Design Thinking for innovation.
  • Think and act like entrepreneurs in using sensibility and methods to match people’s needs to convert into customer value and market opportunities.

Brief Program

DURATION = 8 Sessions (Approximately 90 minutes / Session)
4 Days for Half-Day Class | 18.30 – 21.35 WIB  (2 Sessions /day) after Office Hour
2 Days for Full-Day Class | 08.00 – 17.00 WIB

Target participants

  • Business owners
  • Corporate leaders
  • Managers (first line, middle, senior)
  • Professionals who want to be updated with the latest trends in management and leadership

Outline Programs

DAY 01

Introduction to Design Thinking

  • What is Design Thinking, Knowledge Funnel, Reliability and Validity
  • Introducing a Design Process
  • Effectiveness and Efficiency of a Design Process

Design Thinking Process (1)

  • Tools for Empathy and Understanding Users
  • Tools for Defining Your Problem Statements

DAY 02

Design Thinking Process (2)

  • Tools for Ideating and Voting

Design Thinking Process (3)

  • Tools for a Prototype and the Importance of Story Telling
  • Tools for Monitoring and Evaluating a Design Process

DAY 03

Business Model Canvas and Value Proposition Canvas

  • Understanding Customer Pain and Gain
  • 9 Building Blocks of a Business Model Canvas

Create Your New Business Model: Workshop

DAY 04

Design Project and Presentation

  • Design a Challenge Assignment
  • Design Process Works

Presentation and Feedbacks

Program Price & Schedule

Price: Rp 1,800,000/ Participant

  • Early Bird Discount 15% off
  • BINUSIAN Disc 15%


  • Monday, 5 December 2022
  • Tuesday, 6 December 2022
  • Wednesday, 7 December 2022
  • Thursday, 8 December 2022


  • Dr. Rano Kartono Rahim, B. IT., M. Bus. (MIS)
  • Ari Margiono, Ph.D